Hooch launches ready-to-drink spirits range

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Hooch is moving into the spirits market with the launch of three ready-to-drink flavoured spirits.

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The range consists of a Lemon Gin, a Raspberry & Lemon Gin and a Mango & Lime Rum, and will be available from Booker in 700ml bottles, retailing at £20.

The range has been created on the back of “extremely strong” growth for the brand in the off-trade (106%) and the 19% growth of gin and 26% growth of rum.

Charlie Leaver, senior brand manager at brand owner Global Brands, said: “The original ready-to-drink brand, Hooch as a brand retains a lot of loyal followers from the 90s, whilst constantly recruiting new contemporary consumers.

“This new range allows all those fans to enjoy Hooch in a different way and recruit even more fans to the brand.

“The great thing about Hooch is that it’s straight-forward; tasty, easy-drinking liquids with a citrus kick, so just like our brilliant range of ready-to-drink formats, this range of spirits should have wide-reaching appeal to convenience consumers and beyond.”