Talking Retail Grocery and product news for independent retailers
Nine new lines from Co-op’s GRO collection have been made available to the symbol group’s partners, including “a combination of big flavours with twists on classic dishes”.
Overall vegan sales at Nisa grew by 262% year-on-year and the symbol group is its presenting partners with more opportunities to grow the category further with the addition of the new GRO products.
Wholesale category controller, Emily Fish, said: “The impact of continued lockdowns is driving consumers to make healthier choices and so, to coincide with Veganuary, we’ve made available nine new GRO lines that bring big flavours through twists on classic dishes. From our new tasty GRO Spaghetti and Meatballs, to savoury GRO Sausage Rolls and our tempting GRO Nuggets, we believe the added range of products are sure to be a big hit with customers.”
Nisa retailers are also being provided with information and insights through a digital brochure, which offers an overview of the GRO range, along with full planograms.
In addition, specially-designed GRO point of sale assets have been provided to retailers to help them merchandise the range to shoppers.
Fish added: “In 2020, 400,000 Veganuary participants pledged to a vegan diet, almost double that of the year before and the growth is set to continue. Thus, the GRO product range can really help Nisa partners face this first major opportunity of the year and enable them to launch their commitment to meat-free products.”
