The company worked with London design agency Wonderland to create a fresh look, with better stand-out on shelf, and a clearer on-pot messaging for the consumer.
Key messages on the 10 SKUs – 5 big pots of 450g (Flavours) or 500g (Natural) and 5 medium pots of 175g (Flavours) or 200g (Natural) – reinforce their Greek heritage, that they are British made – using British milk in full support of UK farmers, the recyclability of every element of the packaging, and that the products are bio-live.
Managing director, Chris Timotheou, said: “We wanted to bring some energy, freshness and optimism to the yogurt category – and a thank you to excite our loyal fans, old and the many new ones from the last few months.
“We began the project just before the onset of Covid-19 and decided to forge ahead to bring some excitement and positivity to the category as we all try to bounce back stronger from Covid-19.”