Lactalis UK & Ireland invests in Seriously brand

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Lactalis UK & Ireland has refreshed the packaging of its Seriously brand.

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Seriously will have a new packaging design rolled out across its whole range throughout the year, beginning with its core range, including Seriously Cheddar blocks 350g and Seriously Squares cheese portions.

Heloise Le Norcy-Trott, group marketing & category director for Lactalis UK & Ireland, said: “The new look will not only unify the range, but also emphasise the great taste of our products by highlighting that they are all made with the same rich, characterful and tangy award-winning Seriously Cheddar.”

The new designs are available now.