Costcutter retailers hail performance of Co-op own-brand

Retailer Suresh Arulanantham of Costcutter Gladstone Road, Ashford in Kent, said: “Half the people who’ve started to come to us didn’t know we stock Co-op products, especially our large chilled range. Now they know they keep coming back. They’re regulars now.”

Hardeep Chahal, owner of Costcutter Wallasey, Wirral, added: “We tell the stock picker to choose the Co-op branded products, because not only will it save our shoppers money, but there’s also a better margin on those for us.”

Costcutter is now offering £1,000 of free Co-op own-brand products to retailers who join the group and commence trading before 31 August 2020.

Jamie Davison, business development director for Costcutter, said: “Throughout the Covid crisis, our retailers have seen new shoppers flock to their stores and keep coming back. Time and time again, they tell us that the availability of Co-op own-brand products is key to that success and has been a major driver for basket spend increases.”

“It is a trusted brand, known for the quality of its products and with 2,000 available SKUs in our range, it is helping our retailers converting new shoppers into regular customers.”