Trebor cash promotion returns for second year

By Éilis Cronin in Confectionery 3rd August 2020

Mint brand Trebor is bringing back its “Cash in a Flash” consumer promotion for a second year, supported by bespoke point of sale materials.

The promotion is running throughout August across Trebor’s single packs, offering shoppers the chance to win one of 1,000 instant cash prizes, including a £1,000 cash prize.

To enter, shoppers will need to purchase a pack and share a picture of it on treborcash.com, with winners guaranteed every day.

Rafael Espesani, senior brand manager for Trebor at Mondelēz International, said: “Last year we saw a 23% sales uplift across the Trebor singles range in independent and symbol group stores during the promotional period, with 28,052 scanned logos. “We’re looking forward to welcoming back ‘Cash in a Flash’ to help create a real buzz in-store for our independent retail partners.

“Trebor is the number one mint brand in the UK, with the top three best-selling products in independent and symbol stores – Extra Strong Peppermint, Softmint Spearmint and Softmint Peppermint. This year we are confident ‘Cash in a Flash’ will once again help drive real sales growth in the convenience channel.”