Talking Retail Grocery and product news for independent retailers
The campaign is running across TV, out-of-home advertising, and social media platforms to “remind consumers to wash their hands at high infection moments during their day – from adverts on petrol pumps through to prompts at bus stops and train stations”.
The brand will also be putting sanitiser stations in stores and other “high infection areas” like coffee shops and cinemas, launching a handwashing school’s programme for the UK and delivering physical and digital hygiene kits to vulnerable people.
Chris Barron, vice president of beauty and personal care for brand owner Unilever, said: “The re-introduction of Lifebuoy to the UK&I market has never been more important than it is now. With many people naturally concerned as they start to go out and about more, our role is to not just provide them with great products to use at home or on-the-go, but to also remind them about the importance of a good hand hygiene regime.
“Lifebuoy has been aiming to ‘make handwashing commonplace’ since it was launched 130 years and that ambition remains as important in 2020 as it was then, which is why we are bringing this iconic brand back to the UK&I with a range of hand hygiene products to suit every member of the family.”
The Lifebuoy range currently includes a Hand Sanitiser Gel, available in 250ml and 50ml bottles, as well as upcoming launches including – Hand Hygiene Wipes, Hand Sanitiser Spray, Liquid Handwash, Classic Red Bar Soap, and Moisturising Hand Cream + Anti-bac.
