The Hidden Sea supports ocean health with global campaign

Print

Australian wine brand The Hidden Sea has launched a global campaign to remove one billion plastic bottles from the ocean by 2030.

The-Hidden-Sea1.jpg

The brand is partnering with Danish company the ReSea Project, to encourage retailers to stock up on its wines to help “contribute towards the removal and recycling of plastic, as part of a full circular economy”.

Retailers will be able to purchase The Hidden Sea from distributor Kingsland drinks and for every case of wine sold globally, one kilo of plastic is removed from the ocean and recycled – the “equivalent of 10 plastic bottles removed for every bottle of The Hidden Sea”.

The campaign “aims to increase consumer awareness of the threat of plastic waste in the ocean and means shoppers can enjoy a bottle of premium wine, while making a difference to ocean health”.

Justin Moran, co-founder of The Hidden Sea, said: “By listing our wines, buyers and retailers will be supporting a global ocean waste plastic initiative, raising awareness among consumers of this crisis, and ultimately making a quantifiable difference. The Hidden Sea’s goal – via this partnership with the ReSea Project – is to remove and recycle one billion plastic bottles from the ocean by 2030.”