Talking Retail Grocery and product news for independent retailers
The two-hour “Fright Night Live” event will be streamed live on Swizzels’ website and social media channels, and will feature “light, family friendly Halloween entertainment” and a chance to win Swizzels prizes by taking part in games and competitions throughout the event.
Claire Lee, new product development brand manager at Swizzels, said: “We know that Halloween will look a little bit different this year.
“Trick or treating and big parties can’t take place unfortunately, but that doesn’t mean families and friends can’t have fun and celebrate.
‘‘We recently conducted some research to understand how consumers feel about celebrating Halloween this year, and it’s clear the majority of people are still keen to celebrate in some way.”
The brand said 76% of people intend to buy sweets for chocolate for Halloween, compared to 78% last year, so retailers should ensure “the shelves are well stocked “with confectionery is still as key this year to meet consumer demand”.
