Costcutter gears up for different Halloween season with ‘scaring’s for sharing’ campaign

Print

Costcutter Supermarkets Group (CSG) is today launching its “Scaring’s for Sharing” Halloween campaign to give shoppers alternative ways to enjoy the annual celebration of horror in their homes.

Halloween-e1413280897418.jpg

The drive kicks off with a mix of online instant win and prize draw games backed up with social media advertising and activity highlighting “spooky activities and recipes to try at home”.

Point-of-sale material is also available to Costcutter retailers to reinforce the Halloween message to shoppers during the ten-day promotion.

Group marketing director Sean Russell said: “With trick or treating looking less than likely this year due to Covid-19, we wanted to give our shoppers a fun and interactive way to enjoy Costcutter Halloween treats from the safety of their homes – with a major focus on gamification.

“Following the overwhelming success of our summer campaign, we’re always trialing and refining the best ways to engage shoppers and online competitions offer an effective digital experience, while building awareness, boosting engagement and ultimately influencing consumer spending.”

The campaign, which will run until 2 November, will give shoppers the chance to win one of ten Swizzels hampers through an interactive prize draw game.

It will also feature downloadable Halloween-themed recipes, fancy dress ideas and trick or treat games to enjoy from the safety of home.

The campaign builds on the success of the retailer’s recent “Bringing Summer Home” campaign which is claimed to have reached four times the original target for shopper engagement.