Nomadic Dairy launches yogurt range boosted with vitamin D

The range consists of 140g (£1.40) and 350g (£2) yogurt pots and 250ml (£1.40) and 750ml (£2.50) yogurt drinks, each available in natural, vanilla, mango, strawberry, and blueberry flavours from February.

The new launches have been designed to counter the “the shortfall of Vitamin D in most Briton’s diets”.

Nomadic said the range is also high in protein, with the “naturally healthy qualities of yogurt further boosted by 14 gut-friendly cultures”.

It said immunity is “understandably having greater overall public focus” and immune-supporting foods are “forecast to grow by 39% in 2021”, with 42% of consumers now proactively looking for products that can improve their health and immunity.

Bethan Miles, brand manager at Nomadic Dairy, said: “It’s a fact that many brands base their immune support claims on vitamins which our bodies aren’t deficient in – that’s why vitamin D is our focus.

“Even before Covid-19, people were focusing in on immunity, so this is clearly a trend that’s got huge value and volume growth potential for the category.”

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