Pladis adds to Flipz brand

Flipz Strawberry Cheesecake sees pretzels covered in a sweet Strawberry Cheesecake glaze.

Jonathan Bull, head of McVitie’s commercial and seasonal brands at Pladis UK&I, said: “Flipz has heavily contributed to growth in ‘Everyday Treats’ – accounting for 30% of total growth over the past year – and we can attribute part of this to an exciting pipeline of innovation. We want to keep strong momentum for the Flipz brand, and considering that 51% of shoppers are on the lookout for new snacks to try, a constant flurry of NPD in the category is vital.

“We chose Strawberry Cheesecake as Flipz’s next endeavour because it’s a popular flavour in the UK which appeals to shoppers across all sorts of categories, from ice cream to yoghurt-based desserts. In combining the quintessentially British strawberry flavour with the brand’s American roots, we’re confident that the latest product in the Flipz range will be a hit with British shoppers.”

Flipz Strawberry Cheesecake will be available in 90g sharing pack format at an RRP of £1.50 from the beginning of June.