Clipper Teas reveals new on-pack promotion

By Liz Wells in Soft Drinks 24th June 2020

Clipper Teas, the natural and organic tea brand owned by Wessanen UK, is rewarding its loyal drinkers with a free reusable bamboo cup in exchange for four tokens found on special packs.

The new on-pack promotion is printed on more than 400,000 packs of the brand’s Everyday Tea and will run until all packs are sold.

Wessanen UK category and marketing director, Bryan Martins, said: “Everything Clipper does is guided by its commitment to natural, fair and delicious tea, which extends to the new on-pack promotion. We wanted to give loyal customers a gift that serves a sustainability purpose – encouraging them to re-use their cup.

“Over 2.5 billion takeaway tea and coffee cups are discarded per year in the UK, and by supplying reusable cups to some of our shoppers, we hope they can enjoy their tea in a sustainable way – whether at home, or out and about.”