Talking Retail Grocery and product news for independent retailers
The brand says the range, available in Aranciata (Orange) and Limonata (Lemon), meets the demands of the adult soft drinks market.
The updated look features a design that stands out and maximises impact on-shelf. The take-home format has also changed to a four-pack size, to make it more suitable for retailers to stock in-store.
The range will be supported by a new shopper, consumer, and trade marketing campaign, ‘The Classic Taste is Back!’, which will run alongside the launch from summer.
Severine Hemms, shopper marketing manager at Nestlé Waters UK, said “The original Sanpellegrino drinks were truly iconic, loved by fans in the UK. By bringing back the delicious well-known flavours, with a brand new sleek, Italian-inspired design, we aim to meet the growing demand for premium adult soft drinks that can deliver great taste and sophistication during consumption occasions. In some retailers where Classic Italian Taste has been introduced, we have seen incremental growth and customers feedback has been phenomenal so far.
“As more shoppers actively choose to consume less alcohol, soft drinks, and carbonated soft drinks particularly, are a sought-after alternative. Classic Italian Taste fills this gap for an indulgent, authentic Italian flavoured carbonated soft drink.”
Sanpellegrino Classic Italian Taste is available now in Booker, Bestway, and Acquisto.
