Ribena launches new squash flavour for the summer

Ribena Raspberry & Rhubarb squash will be available from the end of July in 600ml squash bottles.

Raspberry flavours are growing at 10% and are 61% incremental to the soft drinks category, helping to attract new shoppers.

Charlotte Flook, head of brand for Ribena at Lucozade Ribena Suntory, said: “Squash has been a real hit within independent retail this year as consumers look for tasty ways to stay hydrated at home. We wanted to give convenience retailers the opportunity to attract and retain even more shoppers with a brand-new great-tasting flavour and Ribena Raspberry & Rhubarb is set to do just that.”

Ribena Raspberry & Rhubarb will be available in a 600ml £1.50 price-marked pack, along with new lower-priced £1.50 Ribena Blackcurrant 600ml.

Flook added: “With 74% of total soft drink sales coming from price-marked packs, we know how important it is to offer a delicious and competitively priced squash range for independent retailers and their customers.”

Ribena Raspberry & Rhubarb is available in cases of six.