Talking Retail Grocery and product news for independent retailers
Ride On is Camden Hells Lager blended with Moju’s zesty fresh ginger and lemon juice, creating a refreshing, low ABV radler.
The low-cal and low-ABV radler is brewed using Perle and Hallertauer Tradition hops, with a citrusy and refreshing flavour.
Jasper Cuppaidge, founder of Camden Town Brewery, said: “As soon as we teamed up with Moju, we knew it was a match made in drinks heaven. It’s exciting to be working with a brand that, like ours, never pasteurises their drinks, giving it that fresh taste.
“This is our second low-ABV beer at Camden and we’ve made sure it packs a punch – it’s the ultimate beer to enjoy out in the sunshine this summer.”
Rich Goldsmith, co-founder of Moju, added: “The partnership with Camden was as natural as it gets. We’re both homegrown brands, with the same principles, especially when it comes to our products. Never compromising on flavour or quality and always maintaining the integrity of our liquids by not heat pasteurising.
“Moju has always been big fans of low ABV beers. We believe in balance, so it’s not unusual for a cold beer to feature in our recovery routine after a long run or cycle ride. Both brands got really excited about the concept of a low ABV beer that was not only refreshing, but also had the added functionality and punch of Moju’s fresh ginger and lemon juice, that did away with any sweeteners and preservatives commonly found in other radler-style brews.”
‘Ride On’ radler has an ABV of 2.8% and will be available in 6 pack bottles for £10 on the Camden online shop from 30 July.
