Wed.May 16, 2018

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Back2Basics: Why B2B Marketers Should Differentiate On Customer Experience

Forrester eCommerce

“To survive in a world of ‘killer competition,’ you can either distinguish yourself from your competitors or offer the lowest price.” That’s the opinion of Jack Trout, co-author of Positioning, late president of Trout & Partners, father of the positioning concept In this month’s conversation with Johannesburg-based author Mark Eardley, we discuss why differentiation seriously […].

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Will The Best Buy Rebrand Be A Better Look?

RTP blog

Last week, Best Buy launched a branding refresh , including an updated Best Buy logo, a new look and feel with updated colors, photography and conversational language and a new tagline: “Let’s talk about what’s possible.” New commercials and digital videos highlighting the experience debuted May 13. The rebranding comes after the retailer completed a significant turnaround, having bolstered its stock price more than 500% since Dec. 2012.

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The Data-Driven Marketing Revolution Will Be Televised

Forrester eCommerce

I recently heard L.L. Bean’s chief sales and brand officer walk through the company’s brand refresh and corresponding marketing campaign. He showed some TV spots (most of which elicited laughs, like this winner), and I was reminded of the company’s expanded TV spend. Is TV dead? Hardly. But it is about to change more radically […].

Marketing 300
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209: How To Make Sure Your Product Will Sell Before You Launch With Kevin Williams

My Wife Quit Her Job

Today I’m really excited to have Kevin Williams on the show. Kevin is someone who I met at the Ecommerce Fuel live conference. He was actually one of the keynotes there and I really enjoyed his presentation. Kevin runs the site BrushHero.com where he sells a power cleaning brush that hooks up to your hose and spins with a lot of torque to clean up hard to clean objects like wheels, bikes, boats and more.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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IETF Takes GDPR Influence A Little Too Far In Its Draft Standard For Logging For Internet-Facing Servers

Forrester eCommerce

The General Data Protection Regulation (GDPR) is responsible for a lot of changes to privacy policies and standards, leaving everyone rushing to be ready for GDPR day on May 25, 2018. The Internet Engineering Task Force (IETF) has also been busy recently updating some of its standards in response to the GDPR. One change that has […].

Customer 170
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Modalyst Review: With Fast Delivery to your Customers

Ecommerce Platforms

In the age of online commerce, retailers are constantly looking for ways to cut down on costs while still providing customers with the best service. One of the ways to cut costs, inventory, and overall hassle is to drop shipping your products. In short, dropshipping is where the supplier holds your inventory and ships it to the customer instead of your company doing that work.

More Trending

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Interactive Content Spotlight: Laura Ashley, Tommy Hilfiger, Burt’s Bees, and More!

Zmags

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting-edge rich visual content marketing examples […]. The post Interactive Content Spotlight: Laura Ashley, Tommy Hilfiger, Burt’s Bees, and More! appeared first on Zmags.

Marketing 100
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Select The Right Measurement Vendors Using The Forrester Wave™

Forrester eCommerce

Marketers need to wrangle the messy interactions across journeys and use solutions to enable data-drive planning. The Forrester Wave: Marketing Measurement And Optimization Solutions Q2 2018 guides marketers in selecting the right vendors based on their capability needs. But want to learn more about the wave results and key findings? Join our webinar on May 23rd […].

Webinar 170
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Despite Amazon tire deal, talk of a Sears turnaround is just hot air

Steve Dennis

Having spent 12 years of my career at Sears, I find it particularly sad to see the once-storied retailer sink slowly into oblivion in what I frequently refer to as the world’s slowest liquidation sale. Equally troubling is the continued efforts by Eddie Lampert, chairman and CEO of Sears Holdings SHLD +8.72% , to suggest a transformation is still possible.

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4 Easy Steps to Launch & Run Email Segmentation Strategies

Klaviyo

The post 4 Easy Steps to Launch & Run Email Segmentation Strategies appeared first on Klaviyo.

Blog 96
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Episode 46 – Instagram and Influencer Marketing for Ecommerce with Ross & Rachel

eCommerce Evolution

I know what you’re thinking…Ross and Rachel?!? From Friends? Well, no, but this is even better (for your business). It’s really Ross Johnson and Rachel Bell of Trill Media. One of the topics that I’m super interested in is influencer marketing. What was made popular by the Kardashians is actually something that’s been around forever – endorsements.

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What Ecommerce Retailers Need to Know about 4PLs

ecomdash

The ecommerce industry is full of jargon and acronyms that often need explaining. One such abbreviation is 4PL, which stands for 4 th party logistics. If you are an online retailer and aren’t familiar with what a 4PL is and what it does, then keep reading. You’ve likely heard of 3PL (third-party logistics) while running your online business, perhaps you even use one.

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4 Conversion Insights to Leverage from Exit Intent Polls

ROI Revolution

The primary objective of an ecommerce website is (almost always) to turn a visitor into a customer. If you’re an online retailer, you spend time, effort, and money on driving qualified traffic to your website, in hopes that it will convert. It’s widely established that many of your users abandon the checkout process on your ecommerce site without completing their purchases.

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What Ecommerce Retailers Need to Know about 4PLs

ecomdash

The ecommerce industry is full of jargon and acronyms that often need explaining, such as 4PL, which stands for 4th party logistics. If you are an online retailer and aren’t familiar with what a 4PL is and what it does, this article is for you. Read more. The post What Ecommerce Retailers Need to Know about 4PLs appeared first on ecomdash.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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New Smile App: Judge.me

Smile.io

When it comes to trying something new, there’s nothing more powerful than a review from a friend. Whether it’s a new experience or a new brand of shoes, we all prefer to explore brands and services that our friends have already had a positive experience with. Their reviews become the social proof we need to feel confident that we’re making the right decision.

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Winning Over the Baby Boomer

Bronto

Baby boomers wield substantial spending power. Are you giving them enough of your attention? The post Winning Over the Baby Boomer appeared first on Bronto Blog.

Blog 48
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Powering The Future of Commerce: Shopify Unite 2018 Recap

Demac Media

This post contains content contributed by Shopify Front End Developer Yana Tzvetkova and Amy Wolff , Front End Practice Lead. This year’s Shopify Unite Partner and Developer Conference took place on our home turf in Toronto from May 7th-9th 2018. Shopify Unite 2018 was their third annual event and our third time in attendance. It was exhilarating as always for the Demac team to be able to attend and connect with our valued partners and fellow development teams at Unite.

Shopify 40
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Which Retail Metrics Are You Reporting On? (And What Are You Missing?)

iQmetrix

Many of the metrics that retailers track today are the same ones that they have been tracking for years. They are looking at the number of people who walk through the door, the size of the average sale, and overall profits and losses.

Retail 22
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Powering The Future of Commerce: Shopify Unite 2018 Recap

Demac Media

This post contains content contributed by Shopify Front End Developer Yana Tzvetkova and Amy Wolff , Front End Practice Lead. This year’s Shopify Unite Partner and Developer Conference took place on our home turf in Toronto from May 7th-9th 2018. Shopify Unite 2018 was their third annual event and our third time in attendance. It was exhilarating as always for the Demac team to be able to attend and connect with our valued partners and fellow development teams at Unite.

Shopify 28
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Why Live Video Is Your Next Big Win (and How to Start Dominating Today)

Kissmetrics

Live video commands the attention of the business world. Projections show that live streaming will be worth a staggering $70.05 billion by 2021. Unlike ever before, people have a means of interacting with their favorite brands. They can do this at the exact moment that those brands are reaching out. This means that potential customers can (and often do) direct the action.

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The Many Digital Touchpoints of a Modern-Day Consumer

ChannelAdvisor

Today’s consumers make a multitude of touchpoints along their paths to purchase. This much you know. But what does it really mean for retailers and manufacturing brands? How do you create a solid multichannel strategy to keep up with it all? To help break things down, let’s jump into a consumer’s shoes during his path to purchase. Sellers, meet Eric.

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How Personalization Won mindbodygreen a 77% Lift in Pageviews

Sailthru

mindbodygreen is a lifestyle media brand devoted to helping its site visitors live happier, healthier lives. Of course, everyone wrestles with their own unique obstacles to a better lifestyle. So mindbodygreen began personalizing its email communications to reflect each person’s interests. Rather than sending emails to a segment of customers, mindbodygreen tailors messages to be relevant to each individual reader.

Article 74
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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How to Maintain Brand Personality in Your Email Newsletters

Liveintent

Guest Post. Think of the emails from your favorite brand. Do you recall certain attributes of their emails that you instantly connect with? The GIFs or high-resolution images they use or maybe their unique style of writing the email? Every brand has a personality and it’s this personality that makes subscribers recognize and connect with the brand, developing a stronger bond with every communication.

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The Evolution of Google Shopping (and Introduction of Google Shopping Actions)

ChannelAdvisor

Google recently announced Shopping Actions, but what are Google Shopping Actions and how does this program differ from Google Shopping? In order to understand this newest innovation from Google, you need to take a step back and look at how Google got here. Google has long been the dominant player in search, but we sometimes forget that Google’s search results didn’t always include products, at least not in the way you would recognize them today.

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How Much Does SEO Cost

VTNS Solutions

One of the most crucial decisions you will have to make as you begin to promote your business online is to determine how much of your marketing funds you should invest in search engine optimization and then the first question is “how much will my SEO cost”? SEO unlike other forms of online marketing like the Google adwords, social media marketing or even email marketing does have a clear price list or standard cost.

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Run Your Business On-the-Go with the Weebly App and Mobile Tools

Weebly

Running you business from your mobile phone has never been easier. Weebly's mobile app contains a full suite of features for building and editing your website, and so much more than that. Within the Weebly mobile app, you can track your orders and inventory, monitor comments on your products and blogs and view real-time website statistics. One of the most useful features is the notifications.

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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.