Walkers collaborates with KFC to launch new flavours

Rolling out from Wednesday, Walkers Max Kentucky Fried Chicken and Walkers Max Double Crunch Zinger flavours will be available in 50g single bags (85p), 70g and 65g price-marked packs (£1), 140g sharing bags (£1.99), and a multi-pack of six (£1.70).

The packs will be supported by an on-pack promotion giving shoppers the chance to win a two-for-one KFC meal with every pack.

Consumers will need to buy a promotional pack of the new Walkers Max flavours and take it to their local KFC restaurant for takeaway or drive-thru to claim their meals.

The promotion will run until 31 July and can be used for a dine-in meal at a later date, once restaurants have fully reopened.

Katherine Cook, Walkers Max senior brand manager at Walkers owner PepsiCo, said: “Our shoppers are all-in, they want bold flavour and excellent value – and they don’t want compromise.

“The new Walkers Max and KFC flavours offer the ultimate fulfilling snack, delivering the epic KFC signature taste that people know and love, with the familiar and satisfying crunch of Walkers Max.”