Talking Retail Grocery and product news for independent retailers
The Duo range will be available from the end of this month is three flavours – Belgian Chocolate & Vanilla Crunch, Dark Chocolate & Salted Caramel Crunch, and Belgian Chocolate & Strawberry –in 420ml tubs retailing at £4.99.
The brand said research shows that innovation is what 53% of luxury ice-cream shoppers are looking for.
Häagen-Dazs said retailers can expect to see the range deliver a sales uplift as 62% of consumers claim they would buy the flavours, driving incremental sales by upwards of 19%.
The new launch will be supported by a £3m media campaign and shopper marketing plan to introduce the product in convenience, wholesale, and grocery.
Kat Jones, marketing manager at Häagen-Dazs UK, said: “Product quality and distinctiveness are most important to buyers seeking a luxury experience and our Duo range responds to that demand and provides an ideal offering.
“This launch is one of our most sophisticated, it really taps into the opportunity to fulfil shoppers’ increased desire for chocolate indulgence, of which 77% of consumers assuage with ice-cream.”
