Talking Retail Grocery and product news for independent retailers
The promotion is running until 28 July across Cadbury chocolate, Cadbury biscuits, Maynards Bassetts and Trebor products, offering shoppers the chance to win one of 21 experiences with a football icon, such as Steph Houghton, Hugo Lloris, Harry Kane and Virgil Van Dijk, as well as Sky TV packages and Love2Shop vouchers.
Shoppers can enter via captain.cadburyfc.com website and enter the barcode and batch code visible on a promotional pack.
The competition is supported by a marketing campaign including POS material for retailers and digital and social media activity.
Nancy Galvin, brand manager for Cadbury Dairy Milk at Mondelēz International, said: “Last year’s promotion helped drive sales across all categories– so we knew we had to bring ‘Win the Captain’ back in 2021 to help boost sales for our retail partners.”
