Talking Retail Grocery and product news for independent retailers
The “Yogurt Made Good To Go” campaign will kick-off from 3 May and run for two weeks, focusing on Nomadic’s best-selling Yogurt & Oat Clusters on-the-go range, with POS support in Spar and other independent convenience stores.
The brand said the campaign also “continues the momentum” of its recently launched Yogurt+ Immune Support range of yogurts and yogurt drinks, tapping into the “increasing demand for immunity-supporting foods”.
Tom Price, head of marketing and innovation at Nomadic, said: “With this campaign, we are ready to grow the category and drive business into our customer’s stores.
“It firmly establishes us as the main provider of ready-to-eat yogurts amongst our core market of busy people wanting a balanced breakfast or snack, any time of the day.
“That is as true of commuters as of those who are continuing to work-from-home – we have got excellent distribution across both the independents and multiples, so you’re never far from a Nomadic pot.”
