Dolmio launches first ever on-pack promotion

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Mars Food UK is running its first ever on-pack competition across its Dolmio range, in partnership with savings membership club The Digital Rewards Group.

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The “Stay-at-home” promotion is offering shoppers the chance to win a three-month Kids Pass UK membership, offering them exclusive discounts and offers on education, streaming, audio and food services, including the home learning app Twinkl and Shop Disney.

The promotion also offers shoppers the chance to receive discounts on outdoor activities and holiday sites, such as Go Ape, Odeon, Haven and Gulliver’s World.

To be in with a chance of winning, shoppers need to enter a unique code found on Dolmio packs via the campaign website, download and login to the Kids Pass app and search for offers.

The on-pack promotion is supported by campaign that will include online content and in store promotions.