Brothers Cider moves into alcohol-free segment

Print

Brothers Cider is rolling out an alcohol-free version of its Toffee Apple cider.

Toffee-Apple-Alcohol-Free-500ml-1024x545.jpg

Toffee Apple Alcohol Free is available in 500ml bottles and contains no gluten and is vegan friendly.

The move marks the brand’s entry into the “burgeoning” alcohol-free category, as Brothers said 43% of choppers are aware of alcohol-free cider, compared to 32% in 2020.

The brand said its Toffee Apple flavour is in significant growth, with sales increasing to more than 50% compared to last year.

Nicola Randall, senior marketing manager at Brothers, said: “At Brothers we have always sought to provide meaningful innovation in the cider category, which not only has appealed to our core set of customers but piqued the interest of all consumers with our unique set of flavours.

“We have entered the alcohol-free category, to ensure our customers can continue to explore and experience our exciting flavours and enjoy the quality and taste of a Brothers Cider whatever the occasion.

“Empowering consumers with the choice to go alcohol-free when they wish, will foster greater loyalty with our brand and further consolidate our position for long term success.”