Talking Retail Grocery and product news for independent retailers
The packs are available in Cherry, Rhubarb, Mango and Strawberry flavours, retailing at £5, and are designed to help retailers tap into the “growing consumer demand for convenient formats to enjoy both at home and on the move”.
The launch is being supported by a £500k investment running across out-of-home and consumer magazines throughout the summer.
Graeme Sharp, brand manager for Lambrini, said: “With the current restrictions on meeting up indoors, paired with the arrival of better weather, we know that consumers are spending more time outdoors in parks and gardens.
“During these occasions, convenient, ready to drink formats are key.
“The ready-to-drink format, along with the delicious range of flavours containing just 99 calorie per can, make our Lambrini cans range perfect for tapping into this opportunity.
“Now, the new four pack format is a great way for retailers to trade customers up to make a bigger purchase”.
