Blakemore Retail stores raise £25,000 for NSPCC

The non-uniform event saw colleagues showcasing a wide range of outfits, organise raffles for customers, and decorate their stores with flags, balloons, and inflatables.

Blakemore Retail operations director, Chris Bacon, said: “The Dress Up or Dress Down Weekend was Blakemore Retail’s first big fundraiser since the coronavirus lockdown, so an important event in the calendar.

“Colleagues really threw themselves at the occasion and raised a phenomenal amount, far surpassing the £5,000 target we set. This was especially impressive as current circumstances mean that options for fundraising activities are more limited than usual.”

The funds will go towards helping the NSPCC to keep children safe from abuse and neglect.