Mon.May 21, 2018

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SAP Leonardo Is Growing Up

Forrester eCommerce

Here are a few thoughts from the SAP Leonardo Center launch in Singapore in early May. The good news: since we last reported on Leonardo, SAP is clearer about what Leonardo actually is, and has more mature messaging and interesting customer examples to share. Leonardo itself, though, continues to be a work in progress. So, […].

Customer 227
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SEO Isn’t the Only Way to Drive Traffic. Here Are 6 Alternative Strategies.

Kissmetrics

As marketers, we invest a lot of our time and energy into SEO. Considering that Google receives over 66,000 searches every second , we’d be stupid not to. But when it comes down to it, Google and other search engines are just one of the many ways you can drive traffic to your website. In fact, depending on your target audience and competition, Google may not even be your best traffic source.

SEO 225
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AI’s Insatiable Appetite For Silicon Requires New Chips

Forrester eCommerce

One breakthrough of AI is deep learning: a branch of machine learning that can uncannily identify objects in images, recognize voices, and create other predictive models by analyzing data. Deep learning can use regular CPUs, but for serious projects, data science and AI engineering teams must use AI chips such as GPUs that can handle […].

Other 170
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Why Buying Wholesale Can Be Misleading

My Wife Quit Her Job

A good number of phone calls we get for our ecommerce business are from customers asking for wholesale pricing on our products. And because we have no desire to be in the wholesale business, my default answer is always no. Instead, I offer them attractive discounts if they purchase above a certain quantity threshold. Now what’s funny is that when customers hear the words “no wholesale”, they almost always hang up without asking for pricing.

eCommerce 178
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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The Path To Purchase Is About Location As Much As Journey

RTP blog

By Gil Larsen, Blis More than 5,000 stores closed their doors in 2017, and this year looks set to surpass it with 1,500 more closures already. And while the mom-and-pop stores are certainly suffering, the bigger names are not escaping unscathed — Macy’s, JCPenney, Sears and Kmart have all announced significant shuttering. The competition from Amazon, and the wave of digitally native, direct to consumer brands it inspired, is undoubtedly stiff, but to say the battle for shoppers’ hearts (and wall

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The Beginner’s Guide to Working With Coupon Affiliate Sites

Bootstrapping Ecommerce

If you’re ready to build an affiliate marketing program, working with coupon affiliate sites will get you started in a big way. Keep reading to learn more about how coupon sites work and how to set your ecommerce brand up with them. The post The Beginner’s Guide to Working With Coupon Affiliate Sites appeared first on Bootstrapping Ecommerce.

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How Dollar Shave Club dominates the cutthroat world of eCommerce

TradeGecko

It was December 2010, and Michael Dubin was at a Christmas party where a family friend – Mark Levine – asked him for help selling 250,000 razors he’d bought from Asia ( you know – standard party chat ).

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Amazon and eBay Prove There’s No One-Size-Fits-All Mobile App Strategy

Sailthru

In 2018, 53% of online traffic is driven by mobile devices. That means brands’ mobile experiences have to be in tip-top shape. One popular way to do that is with an excellent mobile app. A few months ago, we researched the strategies and, where applicable, the apps themselves, of 100 retailers. eBay, which came in seventh in our rankings, had one of the stronger mobile apps among the brands that we researched.

Mobile 68
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Customize Your Back In Stock Triggers with Tags and Categories

Klaviyo

The post Customize Your Back In Stock Triggers with Tags and Categories appeared first on Klaviyo.

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Do You Know What Decoy Effect Is?

Rishi Rawat

Let me illustrate with an example: Video explanation:

Article 70
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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5 Easy A/B Tests You Need to Try On Your Online store

FastSpring

What’s one issue online stores face all over the world?

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The Top 5 Inaccuracies about US Taxes and International eCommerce and How Ignoring the Truth Can Be Dangerous

Payoneer

Editor’s note: This is a guest post from Michael J Fleming, Founder of Michael J Fleming & Associates. We often hear from many international FBA and other eCommerce sellers that international sellers are not subject to US sales tax. We hear the same statement from their advisors. The reasons for this belief are varied, but unfortunately, this statement is just not true.

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Learn How to Protect Your Brand on Amazon at IRCE

Etail Solutions

What happens when you don’t know how to protect your brand on Amazon? Unauthorized resellers. Shady activity. Inaccurate product offerings. Customer confusion. MAP violations. Channel conflict. Retailer outrage. Traffic and product diversion. And with Amazon having more room for growth than any other U.S. company, the stakes are higher than ever for your brand to… The post Learn How to Protect Your Brand on Amazon at IRCE appeared first on Etail Solutions.

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Webinar: Health & Wellness Lessons Learned and Key Elements that Drive Success

ItemMaster

Health & Wellness Lessons Learned and Key Elements that Drive Success. Friday, June 29 at 2p Central The consumer is on a health journey of a lifetime fueled by passion and personal motivation that is changing the way “wellness” is defined. Hear from Judy Seybold, ItemMaster’s Chief Nutrition Officer as she shares insight that will help grow sales & profitability for your company.

Webinar 29
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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How to Speed up Your WordPress eCommerce Website?

Ecommerce Platforms

WordPress is the world’s most popular Content Management System. Nowadays, it is no longer used as just a blogging tool. Instead, it can power a wide variety of websites, including eCommerce. In fact, the number of eCommerce websites that are built with WordPress is ever on the rise. If you are running a WordPress eCommerce website, how can you make it faster?