Mon.Feb 04, 2019

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Join our 2019 Search Marketing Survey

Forrester eCommerce

I am pleased to announce that Forrester and SEMPO (Search Engine Marketing Professional Organization) are partnering for the second year in a row to field a Search Marketing Survey. From last year’s survey, we highlighted five key trends from the survey that we saw in the search marketing industry.

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6 Insider Hacks to Beat Twitter’s Algorithm For More Retweets and Followers

BigCommerce

If you’re a regular Twitter user, there’s a good chance you like to avoid some of the statistics that float…

Insiders

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New Tech Spotlight: Let’s Get Real About Extended Reality

Forrester eCommerce

This morning I came across a story about Warby Parker’s new “virtual try-on” capability. It seems the 8-year old eCommerce company is dipping it’s toes back into augmented reality (AR). The rub is that the automagical feature is only available to people on Warby Parker’s iOS app for iPhone X or later. I guess Android […].

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eCommerce Checkout Best Practices to Increase Conversion

Groove

Most eCommerce businesses understand the power of first impressions. Without compelling visuals, clear calls to action and fast load times, brands significantly decrease their odds of attracting and converting customers. However, many brands overlook an essential component of their eCommerce experience: the checkout. Although eCommerce checkouts rarely offer exciting design or functionality, they carry tremendous weight in the purchase process.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Super Bowl LIII Ad Themes: Dystopian Robotics and Uplifting Values

Forrester eCommerce

Pity the Poor Robots Q2 was all about robots and AI: Pringles, Google Translation, Mercedes A-Class, TurboTax Live and Sprint, while Michelob slipped a robot ad into early Q3 and Alexa appeared in Q4. While the Google and Mercedes ads showed the positive side of robots, Pringles, TurboTax and Michelob all showed robots longing for the […].

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Shopify Pricing Plans: How To Save Money And Which Plan To Choose

My Wife Quit Her Job

When it comes to starting your own online store, Shopify is one of the best platforms out there. But the main problem with Shopify is that it can be hard to decide which Shopify pricing plan to go with or how much it costs when you factor in the cost of 3rd party apps. Right now, Shopify offers 5 pricing plans. Shopify Lite – $9/month. You probably didn’t even know about this plan because it’s hidden on their pricing page.

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More Trending

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How A Domain Name Can Help You Build A Better E-Commerce Brand

RTP blog

By Suman Das, RADIX There’s nothing more rewarding than starting a business from scratch and watching it grow. As an entrepreneur, you can build your business and watch it manifest into something larger than life that no one can take away from you. However, transforming your e-Commerce business into a renowned brand takes more than just a smile on a rainy day.

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Join our 2019 Search Marketing Survey

Forrester eCommerce

I am pleased to announce that Forrester and SEMPO (Search Engine Marketing Professional Organization) are partnering for the second year in a row to field a Search Marketing Survey. From last year’s survey, we highlighted five key trends from the survey that we saw in the search marketing industry.

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A Vend POS Review: Everything You Need to Know

Ecommerce Platforms

Are you an e-commerce store owner, looking to set up a traditional brick and mortar store? Or, are you looking for a better POS system than the one you already have? If so, Vend POS might be the perfect solution for you. After all, 20,000 other sellers seem to be satisfied with their service! Throughout this review, we'll tell you everything you need to know about this software so you can make an informed decision as to whether it'll complement your business.

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Retailers’ pointless pursuit of the promiscuous shopper

Steve Dennis

I’m not sure who said it first, but it’s certainly true that great brands don’t chase customers , they attract customers to them. But I think it goes deeper than that. This week, as many retailers close their books for the fiscal year, those that remain stuck in the boring middle are very likely to experience weakening margins–or margins that remain materially below industry averages.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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8 Tips for Writing Masterful Ecommerce Microcopy

ecomdash

Better conversion rates, happier customers, more sales — you can pack a lot into just a line or two of microcopy. As we explained in our previous post about ecommerce microcopy , a quick line of text can do wonders for your UX. Assuaging fears, clarifying confusing areas, offering incentives to buy — well-written microcopy can add a lot to your site that other design elements cannot, with a proven record of increasing conversions from 14.79% and 161.66%.

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How efficient were Romanian eCommerce stores in 2018

Omniconvert

In 2018, the average conversion rate of online stores increased from 1.30% to 1.53%, from 2017. The statistics are based on a representative analysis conducted by Omniconvert on a sample of 772 million visits registered by the 300 most important Romanian e-commerce stores. Omniconvert is a Conversion Optimization and A / B testing company in Romania, with a strong focus on the… The post How efficient were Romanian eCommerce stores in 2018 appeared first on eCommerce Growth Blog.

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How to Set Up Ecommerce Tracking in Google Analytics

CPC Strategy

Knowing which traffic sources your visitors are coming from, which pages they engage with, and ultimately what leads to conversion are key insights. > Read More. The post How to Set Up Ecommerce Tracking in Google Analytics appeared first on Retail Performance Marketing Blog - CPC Strategy.

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How to Deploy Video Content on Your Product Pages

ESW

It’s important to treat your product pages as more than an information depot. Customers and visitors alike are looking for engagement — and something unique. Video content can help. Direct-to-consumer brands and eCommerce retailers alike learned long ago that they must invest in high-quality product photography. But only a fraction of brands have invested in product page videos.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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The Best Way to Prevent Chargeback Fraud

CPC Strategy

The rise of ecommerce has made it easy for shoppers everywhere to get what they want when they want it. Unfortunately, it’s also. > Read More. The post The Best Way to Prevent Chargeback Fraud appeared first on Retail Performance Marketing Blog - CPC Strategy.

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Service Metrics Reminder (and Webinar) for eBay Sellers

ChannelAdvisor

S tarting October 1, 2018, eBay began enforcing a new regulation (first announced in its Summer Seller Update ) that would subject sellers to an additional 4% final value fee if they have very high rates of “item not as described” returns. If you’re an eBay seller, you have access to competitive insights with service metrics and peer benchmarks that give you additional visibility into the reasons behind your customers’ requests categorized as “item not as described” and &

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Protecting Your Business from eCommerce Fraud

Payoneer

While the internet gives sellers access to a massive global audience, it also, unfortunately, attracts malicious buyers looking to take advantage of unwitting companies. To ensure that you do not fall victim to eCommerce fraud, it is important to recognize common tactics used by fraudsters and how to safeguard your online business. The following is a look at some of the best practices for businesses looking to prevent fraudulent transactions from disrupting and negatively impacting their eCommer

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Forrester’s Latest Infographic: Consumers Don’t Believe the Chatbot Hype

Forrester eCommerce

Consumers really don’t like your chatbot. It’s not exactly a relationship built to last – a few clicks here, a few sentences there – but Forrester Analytics shows us very clearly that, to consumers, your chatbot isn’t exactly “swipe right” material. That’s unfortunate, because using a chatbot for customer service can be incredibly effective when […].

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Walmart Is Doubling Down on Personalization — Both Online and In-Store

Sailthru

There was a time when Walmart seemed poised to be Amazon’s largest casualty. The ecommerce behemoth continued to make shopping more convenient and steamroll competitors while Walmart experienced a series of rough quarters. At NRF 2019: Retail’s Big Show in New York City a few weeks ago, Galagher Jeff, Walmart’s VP of Merchandising Operations and Business Analytics, discussed the company’s focus on becoming a “digital merchant.