Ceder’s kicks off digital wellness campaign

Print

Non-alcoholic spirits brand Ceder’s is launching a digital campaign, “Strike the Balance”, in a move designed to tap into the “health and wellness interests of consumers”

CEDERS-Balance-Box-1024x545.jpg

The campaign will kick-off with a virtual retreat on 9 January, offering consumers a “unique programme of content” including a talk from radio presenter Fearne Cotton, a relaxing yoga session with yoga teacher Cat Meffan, sound bath meditation with wellness expert Jasmine Hemsley, and a Ceder’s cocktail masterclass”.

Tickets for the retreat are available from feverup.com and includes a Ceder’s Balance Box containing all the ingredients and equipment needed for the masterclass.

The campaign will be supported by a digital media plan, Instagram takeovers, and a wellness content series, as well as influencer activity throughout January.

The brand will also be visible in retailer publications and in stores across POS tools, to “educate shoppers on the perfect serve”.

Ceder’s brand owner Pernod Ricard said the trend for non-alcoholic spirits is forecast to grow 42% by 2024.

It said that 340% of consumers are claiming they are moderating their alcohol consumption.