Coca-Cola celebrates 2021 campaign with limited edition packs

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Coca-Cola is launching an “Open To Better” campaign to “inspire people to embrace change and pledge to do this differently in 2021”.

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The brand is supporting the launch of the campaign by rolling out a range of limited edition cans, featuring “a series of inspiring resolutions to encourage consumers to reflect on 2020 and look ahead to how we can be ‘Open To Better’ in 2021”.

The resolutions feature across packs of Coca-Cola Original Taste, Coca-Cola zero sugar and Diet Coke.

The campaign is being supported by Premier League ambassadors Marcus Rashford MBE and Alex Scott MBE, as well as TV presenter Laura Whitmore, ballroom dancers AJ and Curtis Pritchard.

Bryony Lester, marketing manager at Coca-Cola Great Britain, said: “We have launched the ‘Open’ platform, a campaign highlighting how the world has changed and to appreciate what perhaps was previously taken for granted.

“In 2021, our ambition is to be ‘Open To Better’ and use the power of our packaging to share resolutions of hope and positivity that we hope fans will enjoy sharing with their friends and family.”