Talking Retail Grocery and product news for independent retailers
Digital channels boomed for Parfetts over the last year and now account for up to 40% of weekly orders.
The popularity of the company’s GOLD (Go Local Direct) service has also grown and currently operates in five of its seven depots.
It offers a 24-hour model where depots work as a cash and carry from 6.30 am to 6.30 pm and are then used by the delivery and click-and-collect teams to pick orders through the night.
Guy Swindell, joint managing director (designate) at Parfetts, said: “We continue to champion the independent retailer and invest in services that make their lives easier. Our new app means you can manage your stock requirements wherever you are.
“It is an approach that informed our 24-hour depot concept that has proven hugely popular with customers.”
The app is available on both iOS and android and has enhanced features.
Users can choose a range of scanning options. Multiple scan saves time by allowing each product scanned to counts as one case, making the ordering process much quicker and more efficient.
It also comes with touch and face ID login features and is push notification enabled.
Parfetts has trialled the app with 25 retailers. Data will be used to refine the app around customer needs.
The company has announced that it is on track to hit the target to expand its symbol group to 1,000 members.
The Go Local and Go Local Extra fascias have seen rapid expansion, and the company believes its focus on delivery services will continue to fuel growth.
