Forrester eCommerce
FEBRUARY 13, 2019
Extra, extra! Read all about it! TOPO declares that“86% of account-based organizations report improved close rates and 80% say it is driving increased customer lifetime value!” TribalVision channels the ITSMA when it reports, “Companies that implement ABM strategies typically see 171% increase in annual contract value!” Really? Wow.
RTP blog
FEBRUARY 13, 2019
Upon implementing a complete redesign of its logo and color scheme , Zulily revealed that it had made the switch due to what’s becoming an increasingly practical reason: the new logo is optimized for mobile shoppers. As many as 72% of Zulily orders are placed from mobile devices, giving more credibility to the idea that online retailers should primarily cater to these devices.
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Forrester eCommerce
FEBRUARY 13, 2019
Digital Disruptions Complicates Digital Intelligence Needs Digital intelligence (DI) – the practice of understanding and optimizing digital customer engagements – has been around for as long as the internet itself. But it has not remained stagnant. The practices and technologies needed to support DI have continued to be revolutionized by the digital disruption.
My Wife Quit Her Job
FEBRUARY 13, 2019
Today, I’m really happy to have Tim Schmoyer on the show. Tim is someone who came highly recommended to me by Colin Jones who will be a future guest on this podcast. He is a veteran when it comes to audience growth on YouTube. And he specializes in helping YouTube creators spread their message to reach people online. His channel has over 400K subscribers and this interview comes at an opportune time because I’m actively trying to grow my new show, The 5 Minute Pitch.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
FEBRUARY 13, 2019
Lessons From Toy Land: Digital Strategy Beats Digital Marketing Mattel and Hasbro announced earnings this week. Both saw sales decline from the collapse of Toys R Us. But Mattel’s sales declined only 5% while Hasbro’s declined 13%, and Wall Street applauded the difference. Why?
GetElastic
FEBRUARY 13, 2019
What looks like booming business in November and December often turns into a mountain of returns a few weeks later, challenging balance sheets and threatening profits. January has traditionally accounted for 51% of a retailer’s returns. In 2018, there was a “first wave” of returns, with over 1.3 million parcels via UPS returning to merchants in December, with a second equally large number being returned by January 3 rd.
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Omnisend
FEBRUARY 13, 2019
I think there’s no need to say how profitable an online store could be. People prefer to go looking for some item while sitting at home in front of their PC, or going to work via their phone. Brick-and-mortar shopping takes a huge amount of time, so it is much more convenient to go shopping online. With the Read more The post The 8 Best WooCommerce Themes By Niche for 2019 appeared first on Ecommerce Marketing Automation | Omnisend.
TradeGecko
FEBRUARY 13, 2019
Despite eCommerce having been around for over 20 years , last mile logistics continues to grow in complexity and involves many challenges, including cost minimization, transparency and efficiency. For typical online shoppers, fast and free delivery has become the norm. Next-day delivery is expected from big retail. But not every customer expects instant gratification.
GetElastic
FEBRUARY 13, 2019
What looks like booming business in November and December often turns into a mountain of returns a few weeks later, challenging balance sheets and threatening profits. January has traditionally accounted for 51% of a retailer’s returns. In 2018, there was a “first wave” of returns, with over 1.3 million parcels via UPS returning to merchants in December, with a second equally large number being returned by January 3 rd.
ecomdash
FEBRUARY 13, 2019
Ask any ecommerce retailer which performance metric concerns them the most, and you’re likely to hear shopping cart abandonment rate somewhere in their top five. It’s estimated that about seven out of ten online shopping carts are abandoned by shoppers. However, even armed with that information, many ecommerce business owners tend to focus on optimizing the front end of their websites with attractive webpage designs, site experiences, and product merchandising.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Wiser
FEBRUARY 13, 2019
While the real winners on Valentine’s Day are the recipients of all the flowers, candy, and cards that are gifted on February 14 th , brands and retailers don’t do too poorly either. At Wiser, we were wondering what went through consumers’ heads around this holiday, so we polled more than 2,700 mystery shoppers from across the U.S. to find out. We had our answers within a week and shared the results via this blog and handy infographic.
UpSellIt
FEBRUARY 13, 2019
Customer loyalty is more important than ever. Case in point – Apple, one of the most successful brands in history, has an 87% customer retention rate. That’s right; in spite of the brand’s controversies, premium price tag, and unpopular design choices, almost all Apple users come back for more. . Research shows that it is 5 times more cost-effective to convert a returning customer than a new one.
FastSpring
FEBRUARY 13, 2019
For many SaaS companies, going live isn’t the glorious, revenue-driving, self-vindicating moment they dream of. In fact, it could be the exact opposite. Being too occupied with development prevents software companies from giving their go-to-market strategy the attention it deserves. And instead of celebrating their hard work and success, many companies are often forced to hold their breath as they take their product to market with a hastily assembled DIY ecommerce platform that consists of only
CPC Strategy
FEBRUARY 13, 2019
Do you know how much it costs to acquire new customers on Amazon? Unfortunately, many brands today do not know the answer. Luckily, > Read More. The post Amazon Advertising Introduces New-to-brand Metrics appeared first on Retail Performance Marketing Blog - CPC Strategy.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
eCommerce Evolution
FEBRUARY 13, 2019
There probably isn’t a more consistent rule in business or in life like the 80/20 rule. Usually, 80% or more of your results and success comes from just 20% of your efforts. I’m all about finding the 20% of activities, changes, etc. to focus on to deliver the biggest impact. In this episode I bring back my business partner Chris Brewer to outline the 7 key areas you should focus on to grow your business both on Google and on Amazon this year.
OrderDynamics
FEBRUARY 13, 2019
Why Are You Feeding Amazon? Worried about competing with Amazon? You’re not alone, but that’s no surprise. What may surprise you is that, as a brick-and-mortar retailer, you may be one step ahead of Amazon right now. It’s true. As a retailer, know that people still want to shop in stores. Next, understand the reasons why people go the brick-and-mortar route.
CPC Strategy
FEBRUARY 13, 2019
If you’re a Vendor on the Marketplace, you likely received an email from Amazon earlier this month outlining the new “Amazon Price Protection. > Read More. The post Why Vendors Should Pay Attention to the New Amazon Price Protection Policy appeared first on Retail Performance Marketing Blog - CPC Strategy.
Sailthru
FEBRUARY 13, 2019
The post The Ultimate Guide to Triggered Messaging appeared first on Sailthru.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Optimizely
FEBRUARY 13, 2019
How does a business shift and grow along with the ever-changing ecommerce market? It’s not easy! Consumers can be fickle. But if you build a powerful, loyal community of buyers, it can sustain your brand for years to come. That’s exactly what Griffin Thall has done. He’s the Co-founder and CEO of Pura Vida Bracelets , which offers colorful and handmade layered bracelets and other jewelry.
Store Growers
FEBRUARY 13, 2019
In theory, it’s pretty easy to scale your Google Shopping campaigns to multiple countries. All you need to do is provide the feed, specify where you want to advertise and Google does the rest. Unfortunately, it’s not always that easy. Because when you’re dealing with product feeds, the theory doesn’t always equal practice. But like the product feed, getting past any initial hurdles can really pay-off.
TradeGecko
FEBRUARY 13, 2019
Consumers today are not tied to a single shopping experience. Neither should your retail strategy. Baby boomers, for example, still prefer to shop in-store but are least likely to enjoy the shopping experience. They’ve seen it all when it comes to selling. Therefore, they demand superior customer service and gravitate towards online retailers they already know and trust.
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