Cofresh adds new flavours to Crackers and Grills ranges

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Indian snacks brand Cofresh has expanded its Grills and Crackers ranges with two new flavours, in response to the “of shared snacking occasions with friends and family”.

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Mango Chutney Grills (80g; 83p) and Onion Bhaji Corn Crackers (60g; 83p) will be supported by PR and social media advertising, as well as in-store activity such as multi-buys and “When It’s Gone, It’s Gone” promotions.

Jon Roberts, Cofresh brand manager, said: “The last year in lockdown has seen increased demand for new varieties but people are also embracing the comfort factor found in familiar flavours.

“The renewed interest in health and well-being also means there’s a fantastic opportunity for our Grills to shine – with 30% less fat than the market leader and no reduction in the flavours that Cofresh is renowned for, they are exactly what consumers are seeking.”