Pladis unveils new design for premium cracker brand

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Snacking company Pladis has rolled out a new design for its Carr’s brand.

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The design will run across Carr’s entire portfolio, including new Carr’s Black Olive Melts (150g; £1.49) and its Crispbreads, Flatbreads and Ciabatta.

The move aims to inspire shoppers to “tuck into Carr’s range of premium crackers during snacking occasions which extend beyond the traditional cheeseboard”.

The revised packaging also points to Carr’s heritage, with a new logo that establishes “Carlisle”, “Cumbria”, “1831” – its founding date and location – into its iconography, as well as serving suggestions.

Alex Payne, marketing brand manager for Carr’s at Pladis, said: “Alongside our new on-pack serving suggestions, we have partnered with popular Michelin-starred TV chef, Tom Kerridge, to create a series of online recipes.

“Having now launched across Instagram (@carrs_uk), the recipes – under the name Carr’s Creations – will help guide our followers to discover exciting new flavour experiences.”