Bottlegreen unveils new additions and packaging design ahead of Christmas

By Éilis Cronin in Soft Drinks 16th November 2020

Elderflower soft drinks brand Bottlegreen is adding a new variant to its portfolio, as part of a wider brand re-fresh including a limited edition flavour, new recipe, and new pack design.

A new Bramble flavour has been added to the 750ml ready-to-drink range, inspired by the “current trend gin category”, available from January and retailing at £2.75.

The brand said the “intense and powerful flavour” will appeal to adult drinkers.

Bottlegreen is also bringing back its limited edition Winter Spiced Berry cordial after a two-year absence, available in a 500ml bottle retailing at £3.40, featuring a “Try Me Hot” neck label.

The flavour “delivers a perfect winter treat” and is ideal as an alcohol-free mulled wine alternative.

The brand is also launching a new design for both its 750ml ready-to-drink sparkling pressés and 500ml dilutable cordials, featuring a “Sip back & relax” message on each bottle, as well as ingredient imagery, different colour backdrops, flavour descriptors, and a “New Recipe” neck tag on the 750 pressé bottles.

The new labels, liquids and launches will be supported by a PR campaign, including social media and influencer activity.