Thu.Apr 11, 2019

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WordPress Security: Important Considerations and Recommended for Ecommerce Websites

BigCommerce

WordPress is the CMS (content management system) with the largest amount of installations in the world.

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Etsy SEO Tips to Improve Product Visibility

ecomdash

With a minimum number of clicks, you can get an Etsy store up and running in no time. However, opening a store doesn’t necessarily mean you’ll start making money. To sell your handmade items on Etsy, shoppers need to find them. That’s where the importance of Etsy SEO comes into play. Focusing on optimizing your Etsy listings will increase your product’s visibility.

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Get Sirius About Customer Engagement Marketing

Forrester eCommerce

In 2003, Fred Reichheld, who was by then a partner at Bain & Company, introduced a way of measuring how well an organization treats its customers. This metric also assessed how well a firm generates relationships worthy of loyalty. Sixteen years later, most business people recognize this metric as the Net Promoter Score™. Mr. Reichheld […].

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Mobile commerce app development: why it’s beneficial and how to attract users

GetElastic

An ecommerce website wasn’t a full necessity for merchants 25 years ago. However, today nobody thinks twice about it because if you want to succeed and make your product popular – you must have a website. Today, another question is in the mind of entrepreneurs: do they need to create a mobile app for their store? Well, you shouldn’t waste your time and allocate a budget on mobile app development for your online store.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Marketing Cloud Vendors Pick Up Where CDPs Left Off

Forrester eCommerce

The last couple weeks have been an exciting time for the customer data platform (CDP) category. At long last, major marketing technology vendors formally declared their intentions to get serious about managing and activating data for marketing. For the CDP community, the entry of marketing clouds is a big deal, carrying equal parts excitement over […].

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Key Dates for the Australian End of Financial Year

TradeGecko

For businesses, the end of financial year can be stressful and overwhelming. On top of running the day-to-day, SMBs also need to juggle the paperwork that comes with tax time while trying to maximise returns - and this is often done without the help of full-time accountants or financial consultants. With the EOFY, the more you plan ahead , the easier the process will be.

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Key Dates for the Australian End of Financial Year

TradeGecko

For businesses, the end of financial year can be stressful and overwhelming. On top of running the day-to-day, SMBs also need to juggle the paperwork that comes with tax time while trying to maximise returns - and this is often done without the help of full-time accountants or financial consultants. With the EOFY, the more you plan ahead , the easier the process will be.

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The Security Snapshot: 10-Year Challenge

Forrester eCommerce

At the start of the new year, a meme called the 10-Year Challenge went viral. The premise is simple: Post a photo of yourself in 2009 and a photo of yourself in 2019 to highlight certain changes that may have taken place in that time. Besides the security concerns of social media sites potentially mining […].

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Why The Subscription Model Is The Future And How To Make The Switch

FastSpring

We’ve seen explosive growth in the field of subscription and recurring billing with more and more software and SaaS companies discovering how impactful implementing a subscription model can be for their long-term growth plans. Maybe you’ve caught wind of all the buzz around recurring billing or perhaps you’ve seen similar companies in your industry already rolling out subscription pricing.

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What’s News In Food Tech? Data Tools Help Separate The Wheat From The Chaff

Forrester eCommerce

Looking for a new data source to deliver differentiating insights? Yeah, you and everyone else. It’s not easy to find that local knowledge or the heads up about something that will drive business. There is more and more information out there. We’re constantly bombarded with news. Headlines scream at us via email, Facebook, Twitter, LinkedIn […].

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Social Media Water Cooler: Q1 2019 In Review

ROI Revolution

Know This Social Media Advertising Term: Dynamic Ads for Broad Audiences (DABA): This targeting strategy, similar to dynamic retargeting , is a prospecting tactic used to reach people who’ve expressed interest in products similar to yours, even if they haven’t visited your website. With a Facebook Pixel and a Catalog , use dynamic ad formats to show prospecting audiences relevant products based on their past online behavior.

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The Good, The Bad, And The Ugly Of Office Design

Forrester eCommerce

Much of my research on Agile team working, developer spaces, and innovation labs is guided by my strong belief that even in the face of seemingly insurmountable problems, there are small changes within your control that you can make to just get started (whoever you are, whatever role you’re in). Part of those changes can […].

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Order Management: The Secret Sauce to Buy Online, Pick Up In-Store Success

Bronto

More retailers are looking to offer buy-online-pick-up-in-store (BOPIS), or “click-and-collect,” to consumers as a way to reduce shipping costs and increase in-store foot traffic, but a recent study by Order. The post Order Management: The Secret Sauce to Buy Online, Pick Up In-Store Success appeared first on Bronto Blog.

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Are You “Fit” Enough To Be Future Fit?

Forrester eCommerce

We released Forrester Future Fitness just over a week ago and the good questions keep rolling in. People are intrigued, many of them for the reasons that motivated us in the first place to create the future fitness concept and tool. First things first, if you need an overview of what future fit is, I […].

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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New to Retail: BOPIS Free Shipping

OrderDynamics

New to Retail: BOPIS Free Shipping. If you know anything about retail, you know that BOPIS free shipping isn’t new! In effect, BOPIS is the new free shipping. But until recently, we really have not been doing a good job of telling customers about it. There hasn’t been enough communication about this new way to think. Nor has there been enough focus on telling consumers about it.

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Magento Product Reviews: How to Generate More Product Reviews

Prisync

Reviews are an important aspect of running an e-commerce store. If you run a Magento store, you might think about deploying reviews on your site to generate more sales. But knowing how to do this can be tricky. In this post you’ll learn: The benefit of displaying reviews on your site How to generate reviews.

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What Can We Learn From Social Media’s E-Commerce Gurus?

Frooition

There was a time when e-commerce was just selling things online. Those were simpler times. Today, searching #ecommerce on Twitter or Instagram will submerge you into a world of posts about drop shipping, flipping, and social selling. Social media has evolved retail beyond shop keeping. It’s now an aspirational route to financial freedom, and social media it teeming with e-commerce gurus, shouting about how to find the next hot trend and win big.

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Implementing Marketing Automation in Multifamily Leasing

PERQ

The post Implementing Marketing Automation in Multifamily Leasing appeared first on PERQ.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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[Live Demo] Turn Buyers Into Fans with B2C CRM

Optimizely

Zaius recently launched a new, customer-centric approach to marketing with Zam , the data science-powered marketing assistant. Zam assists you by connecting all your customer data, analyzing behaviors, and orchestrating and automating highly personal interactions. With Zam, you’re able to guide the shopper journey, improve customer service, and sustain customer loyalty.

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Virgo in Supply Chain, Milk in Coffee

Supply Chain Management and Analytics for Retailers

The post Virgo in Supply Chain, Milk in Coffee appeared first on Solvoyo.

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Sailthru’s Top Performing Emails from Q1 — And What Makes Them Shine

Sailthru

The holiday season moves at lightning speed and January gives marketers a chance to breathe easy and focus on their goals for the year ahead. New Year’s resolutions tend to be pretty standard: Being healthier and losing weight, saving money, learning new skills. For email marketers, the latter likely involves increasing clicks and conversions, using their emails to boost store or site traffic and eventually, revenue.