Cathedral City returns to TV screens with £1m campaign

By Éilis Cronin in Chilled 27th October 2020

Saputo Dairy is running an advertising campaign for its Cathedral City cheese brand, in a move designed to “showcase Cathedral City as a trusted go-to food staple”.

The 30-second advert is running until the 6 December across video-on-demand TV channels, including ITV Hub, All 4, Sky Go, and Sky on Demand, supported by a social media campaign across Facebook and Instagram.

The company said the campaign will reach more than two million of its target family audience.

The advert features the brand’s core range of products, including Cathedral City Block, Sliced and Grated lines, to “remind viewers that they can count on Cathedral City whatever their preferred cheese format”.

Cathedral City marketing controller Neil Stewart said: “With households spending so much time at home since the onset of Covid-19, little moments of pleasure in the day have become all the more important in lifting the nation’s mood.

“Few foods are as enjoyable, comforting and versatile as cheese and over recent months we have seen consumers increasingly turning to cheese as trusty fallback for comforting and satisfying in home meals and snacks.

“We believe the new ad will resonate with audiences, and get their taste buds going, while reassuring them that Cathedral City remains, as ever, the cheddar brand they can rely on to help them deliver consistently tasty dishes the whole family will enjoy.”