Brioche Pasquier launches Minions on-pack promotion

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Bakery brand Brioche Pasquier is running an on-pack promotion in conjunction with the Minions franchise.

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The promotion is running across packs of Brioche Pasquier’s Brioche Rolls and Brioche Rolls with Chocolate Chips, which feature stickers or cards with a code which can be entered online for a chance to win a prize, such as one of 10 Lego Minions toy sets and one of 1,990 Minions stationery sets.

In addition, every packet of Pitch Chocolate filled and Pitch Choc Chip products contains a collectable Minion character.

Brioche Pasquier’s retail sales manager Charlotte Hulbert said: “This promotion is aimed at supporting our retailers, helping them to grow sales and attract new customers.

“The Minions franchise has a huge following amongst children and adults who will all be thrilled to see the yellow Minions figures popping up on their packets of Brioche Rolls and Pitch.

“In these Covid times we all need a bit of cheering up, and so we hope our Minions packaging, prizes and collectables will bring a little daily joy to children who have been living under the cloud of the virus all year.”