Optimizely

NOVEMBER 14, 2019

Your customers come in many different shapes and sizes. It’s important to segment your marketing so you can serve up the right content at the right time. But, with just 22% of customers saying that they’re satisfied with the level of personalisation they receive, brands need to do a lot more to get their customers to convert. To improve your customer experience and encourage conversion, target your customers in ways that go beyond demographics.

Improvements 207

Improvements Social Media Events Customer Experience 207

Ecommerce Platforms

NOVEMBER 14, 2019

We're going to compare these two solutions here in this article thoroughly. But why's choosing the right dropshipping plugin for your store so important? Well, almost 80% of US adults shop online. That’s quite a statistic, and a quarter of those, shop online at least monthly, and 16% at least weekly! Looking at these figures, it’s clear that for ecommerce store owners, choosing their shipping provider wisely and carefully is near-on essential.

Shipping Costs 80

Shipping Costs eCommerce Platforms Shopify Merchant Services 80

FastSpring

NOVEMBER 14, 2019

With the rise of ecommerce, there are now more products sold online than ever before. With two of the most popular categories sold being physical and digital products, physical goods appear to be an easy win for retail chains or consumer electronics companies. However, you have to account for complexities like shipping & returns, inventory management, packaging, manufacturing costs, and so on to facilitate the sale of these physical products.

Games 65

Games eCommerce Platforms Electronics Shipping Costs 65

GetElastic

NOVEMBER 14, 2019

Carla Gonzales is no stranger when it comes to B2B digital transformations. Throughout her career she has successfully implemented several B2B ecommerce websites and as Ecommerce Business Manager at Würth Louis & Company, she brings plenty of insight and experience to best navigate the organization and her team through their latest digital initiative.

B2B 118

B2B eCommerce Mobile B2C 118

Advertisement

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

MakeWebBetter

NOVEMBER 14, 2019

Consider a situation, where you have a first time visitor on your site, who has viewed your product pages, has signed-up to your mailing list which is hard because only 2% react, 98% get bounced. So, what would be your first step to this? What should be your approach to convert them in one go? Hard […]. The post Top 7 HubSpot Marketing Automation Workflow For Ecommerce Conversions appeared first on MakeWebBetter.

eCommerce 70

eCommerce Marketing eCommerce Marketing 70

retailnext

NOVEMBER 14, 2019

For the month of October, sales trends continued to outpace traffic trends as conversion and shopper yield increased by 0.6 points and 3.2 percent year-over-year (YoY), respectively. October performed its best during the third week of the month as sales, transactions, conversion, average transaction value, and shopper yield all saw increases compared to the same week last year.

Retail 52

Retail Download 52

Prisync

NOVEMBER 14, 2019

When you look at the money you spent advertising your products and compare that to the money you made from them, how happy are you? Are you pleased with your profit margins after you’ve accounted for the costs of running your business? When it comes to generating tonnes of revenue for your business, you have.

eCommerce 42

eCommerce 42

Smile.io

NOVEMBER 14, 2019

The best brands in the world are able to create something far more powerful than a premium product, or even a strong brand personality. The best-of-the-best create an entire lifestyle that their most loyal customers strive to achieve. These brands are commonly known as lifestyle brands, but with so many different definitions floating around, what exactly is a lifestyle brand, and how can you replicate their winning strategies for your own small business?

Social Media 41

Social Media Marketing Events Apparel 41

Prisync

NOVEMBER 14, 2019

When you look at the money you spent advertising your products and compare that to the money you made from them, how happy are you? Are you pleased with your profit margins after you’ve accounted for the costs of running your business? When it comes to generating tonnes of revenue for your business, you have.

eCommerce 40

eCommerce 40

Forrester eCommerce

NOVEMBER 14, 2019

Adobe’s recent MAX conference featured the usual (impressive) lineup of creative celebrities and new features, many of which are powered by Adobe’s AI engine Sensei — but the event also touched on some larger points that demonstrate companies should: #1) Enable a design team to help your AI efforts. AI has amazing potential to improve […].

Events 43

Events Improvements Customer 43

Advertisement

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Heartland

NOVEMBER 14, 2019

Each year around the Holidays, especially with social media, it is really easy to let your business start to blend in with the rest. Another sale, another promotion.and another ad. So how can your business stand out this year and bring your customers back for more not only this season but get them excited about shopping with you long into the new year?

Social Media 37

Social Media Customer Retail 37

Forrester eCommerce

NOVEMBER 14, 2019

Google may offer consumers checking accounts as soon as next year. Principal Analyst Alyson Clarke explains what the move means for banks.

Banking 50

Banking Consumer Financial Services Customer Experience 50

Inflow Insights

NOVEMBER 14, 2019

Do you want to keep the traffic from search engines coming to your eCommerce website? Competing search results along with Google’s periodic updates can cause organic traffic and corresponding sales to go down: The image above shows the year-to-year difference in clicks for search queries on a “money page” that was getting traffic and driving sales for one of our eCommerce clients.

eCommerce 106

eCommerce SEO PPC Recommendation 106

Forrester eCommerce

NOVEMBER 14, 2019

During the past several months I’ve attended global industry events, analyst days, and vendor customer events from: ADP, Workday, The HR Technology Conference & Expo, SAP SuccessFactors, and Unleash World. At the Unleash World event in Paris, and in addition to moderating their Talent Management track, I was also a featured speaker, and unveiled new […].

Technology 40

Technology Events Management Customer 40

Advertisement

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

retailnext

NOVEMBER 14, 2019

When it comes to running a successful retail business, below are the ten things you need to keep in mind. 1 – Choose the perfect store location. The three rules of real estate are: “location, location, location,” and they most certainly apply to retail. You need footfall as well as visibility. You need eager shoppers with the financial muscle to buy your product.

Operations 52

Operations Retail POS Omnichannel 52

Forrester eCommerce

NOVEMBER 14, 2019

Forrester's leading analysts share what to expect at our 2020 Predictions event in Singapore on November 19.

Events 40

Events Customer 40

Sailthru

NOVEMBER 14, 2019

If you do guided runs on the Nike Run Club app, Coach Bennett will give you words of encouragement throughout the workout. Not an artificially intelligent assistant along the lines of Siri and Alexa, Coach Bennett is very much a real person. His name is Chris and he’s the head coach of the Nike+ Run Club in New York. And if you share your run afterwards — synced with social media, the Nike app makes it easy to do so — and thank @coachbennett for motivating you, he’ll direct message you, implorin

Mobile 60

Mobile Recommendation Events Social Media 60

ChannelAdvisor

NOVEMBER 14, 2019

Data is a foundational concept in commerce. It is arguably the most critical topic related to success. This blog series covers the different types of data that exist, the importance of data quality and ways data is prepared and transferred in e-commerce today — so you can make appropriate plans or changes to your relationship with data to build a greater chance of success.

eCommerce 45

eCommerce Channel Reference Blog 45

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail