Instagram drives luxury watch brand marketing and sales
October 22, 2021
Luxury watch brands are turning to Instagram to create awareness for their new products, and companies such as Breitling are using commenters on the social media site as an advisory board. “We show them new products, concepts or ideas one to two years in advance,” said George Kern, Breitling CEO. “And here and there, we change our mind or our approach to designs, and test designs in other directions.”
Recent News
Spotify Faces Disruptions After Layoffs
During Spotify’s recent earnings call, CEO Daniel Ek acknowledged that the company’s decision to lay off employees last December had a more substantial impact on operations than initially anticipated.
Clear’s Airport Line-Skipping Faces California Scrutiny
Clear, a biometric scanning service, lets travelers skip airport security lines for $189 a year. Now, California lawmakers are pushing back against its expansion.
Walgreens Broadens Specialty Pharmacy Services for Cell and Gene Therapies
Walgreens revealed its plans to collaborate directly with drug manufacturers to provide cell and gene therapies to patients in the U.S.
Meta’s Threads Has 150 Million Monthly Active Users According to Mark Zuckerberg
Meta’s Threads, which entered the market to compete with the likes of X, is growing at a robust rate.