Lost The Pot Noodle gains price-marked packaging

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Pot Noodle is adding priced-marked packs (PMPs) to its Lost The Pot Noodle range.

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The Roast Chicken and Curry £0.99 PMPs will launch into wholesale, convenience, and independent stores on 28 September.

Stuart Jeffrey, pot brand and snacking brands lead Unilever UK&I, said: “The initial launch of Lost the Pot Noodle created a stir with its new block format, so we are really excited to offer retailers two popular flavours in PMPs.

“The new packs have been designed to attract even more shoppers through value perception, and in turn gain their trust. The range is easy to make and available in three super tasty flavours and we can’t wait to build on its success and give even more families the chance to enjoy oodles of noodle deliciousness.”