Talking Retail Grocery and product news for independent retailers
The new seasonal winter range includes: Surf Frosted Pine & Apple Liquid Detergent and Domestos Frosted Pine Power 5 Rim Block, as well as the return of Comfort Creations Frosted Pine & Apple Fabric Conditioner.
Nadine Slyper, home care brand experience lead at Unilever UKI, said: “Fragrance is key when it comes to home and clothes care, with shoppers always on the look-out to try new and interesting scents, especially during the festive season.
“Our previous limited-edition products have been hugely successful and driven incremental sales to the category. These latest additions are perfect for the coming months thanks to their fresh and crisp fragrances which will whisk shoppers away to a winter wonderland – while delivering the great cleaning performance and care that Comfort, Domestos and Surf are famous for.”
The new range also features seasonal packaging to provide optimum stand out on shelf.
