Talking Retail Grocery and product news for independent retailers
Night, the popular Scottish celebration that takes place on 25 January, provides retailers with an opportunity to drive sales during the quieter month of January.
The promotion, which is available in stores until 26 January, features deals on a selection of Burns supper staples. Included is Mothers Pride Medium sliced loaf 800g at £1.30, Bells Scotch pies 4pk at £1.50, Mash Direct Neeps & Tatties 750g at £1.80, Scott’s Porridge Oats 1kg at £1.50, and a range of Baxter’s vegetarian soup tins in a variety of flavours at 85p each.
Those with a sweet tooth will be able to pick up Tunnock’s products with the popular brand’s Chocolate Caramel Wafers 4pk, Marshmallow Snowballs 4pk and Chocolate Teacakes 6pk included in the promotion at less than £1.20 each.
In addition, whisky, ale, beer and soft drink options are included in the promotion.
Seasonal manager at Nisa, Hannah Goodwin, said: “With another national lockdown announced earlier this month shoppers are likely be on the lookout for any opportunity to have a celebration – even if it is from the comfort of their own homes.
“With January being a naturally quieter month for retailers, and shoppers tightening the purse strings after the luxurious festive period, events like Burns Night provide pivotal opportunities to maximise sales at a time when the country is otherwise at a standstill.”
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