August, 2018

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3 Quick Tips To Grow Your Email Opt-Ins By 400%

BigCommerce

Building your email list might not sound like a huge deal when you’re in the ecommerce space , but it can have a huge impact on your sales. According to a Marketo study , 96% of consumers who land on a website aren’t yet ready to buy. Capturing those leads’ email addresses allows you to nurture them toward a future purchase. If you don’t bother to collect email opt-ins, those consumers might buy from a competitor instead.

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The Empowered Marketer: Brands at the Forefront of Ecommerce

Optimizely

What’s coming next in ecommerce? Aaron Orendorff is uniquely positioned to say. As the Editor in Chief for Shopify Plus , Aaron has deep insights into the rapidly changing world of ecommerce — especially how new brands are building audiences of loyal and engaged customers. He’s keeping an eye on everything from augmented reality to China’s mobile-first ecomm infrastructure, and has an opinion on it all.

eCommerce 305
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Five Ways To Plan For B2B Journey Mapping Success

Forrester eCommerce

Journey mapping can be an energizing and eye-opening exercise in customer empathy. As advisors to B2B CX and Marketing Leaders in the Forrester Leadership Boards (FLB), we come along on many journey mapping “journeys”. The most common question we receive from executives is, “How do I ensure the journey mapping process is actionable and aligned […].

B2B 989
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How to Get Around Google’s Latest Algorithm Change

Kissmetrics

Have you noticed that Google is constantly making algorithm changes ? And when they do, they rarely tell you the change they’ve made. They tend to keep it a bit vague, like this… So, do you want to know how got around this algorithm update? Well, before I tell you how, there are a few things you need to know. How Google works. Can you guess how many factors there are in Google’s algorithm?

SEO 278
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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223: How To Scale An Ecommerce Business to 8 Figures In Just 2 Years With Kevin Chen

My Wife Quit Her Job

Today I’m thrilled to have Kevin Chen on the show. Kevin is someone who I randomly bumped into at Traffic and Conversions and I’m lucky to have met him. He runs Freedom Laser Therapy which is a company that sells a laser hair growth system to treat hair loss. Not only is the product cool but what’s even more cool is how he has successfully scaled to a 8 figure business in just 2 years.

eCommerce 229
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Free Advertising Ideas: 10 Marketing & Advertising Ideas that Won’t Cost You a Dime

Bootstrapping Ecommerce

In this post, we will show you 10 marketing and advertising ideas for your website that won't cost you a dime. Let’s check them out! The post Free Advertising Ideas: 10 Marketing & Advertising Ideas that Won’t Cost You a Dime appeared first on Bootstrapping Ecommerce.

Marketing 165

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The Psychology Behind Customer Loyalty

Optimizely

Passionate fan bases are common among sports teams, rock bands, even baby hippos. But it’s less common to come across enthusiastic fans of ecommerce brands—fans who would blindly follow certain companies and their products anywhere. . Yes, there are the Target aficionados, REI groupies, and Apple diehards that buck the trend. But few brands are lucky to attain the ranks of true customer loyalty.

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Bad CX Surveys? Not With This Checklist!

Forrester eCommerce

CX surveys are the butt of jokes in dinner party conversations and comedy sketches. On social media, people gleefully tweet examples of surveys gone wrong. Just type the three words CX, survey, and fail into a Twitter search… But this is no laughing matter if you are in a CX role. Bad CX surveys create […].

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I Wish I Never Built a Personal Brand

Kissmetrics

Some of you who are reading this know who I am. And many of you don’t. So, for those of you who don’t… My name is Neil Patel, and I am the co-founder of an ad agency called Neil Patel Digital. I’ve also co-founded a few marketing technology companies. I blog about marketing at NeilPatel.com, and in the last 31 days, I was able to reach 1,701,486 people through my blog.

Blog 275
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Introducing The 5 Minute Pitch – My New Show With Scott Voelker, Greg Mercer And Mike Jackness

My Wife Quit Her Job

It was 11:00PM on a Saturday night in Ft Lauderdale, Florida. My ecommerce conference, the Sellers Summit, had just officially ended and I was hanging out at the closing party with all the attendees. It was open bar with drinks all around! Normally I’m not a drinker and I usually don’t touch any alcohol during the event itself. But once the conference ends, I like to kick back and have a good time.

Events 205
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Ecommerce Pricing Strategies for Success: How to Price Your Products

Bootstrapping Ecommerce

In this blog post, we’re going to discuss a number of different ecommerce pricing strategies you can use to help your business succeed. The post Ecommerce Pricing Strategies for Success: How to Price Your Products appeared first on Bootstrapping Ecommerce.

eCommerce 159
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From Retail to e-Tail: How to Launch an Ecommerce Website for Your Brick-and-Mortar

BigCommerce

Are you ready to bring your brick-and-mortar store into the world of online shopping? Building a virtual storefront from the ground up can feel like an overwhelming experience. You’ve probably noticed that there are dozens of SaaS products on the market claiming to ease your transition into ecommerce. But how do you navigate this experience and maximize your resources?

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4 TED Talks For Understanding Consumer Decisions

Optimizely

Who doesn’t love a good TED Talk? They’re super informative, they focus on big ideas, and the best ones can completely change the way you think about doing business. Although there are a plethora of TED Talks specifically focused on consumer behavior and how it has larger ramifications for your ecommerce marketing strategy, we’ve chosen to highlight our top four favorites.

Consumer 225
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Why You Need To Know About Low-Code, Even If You’re Not Responsible For Software Delivery

Forrester eCommerce

Whether you’re responsible for software or are a business leader whose team uses software, you know this: You need customized software, and traditional software development can’t keep up with your demands. Conventional development methods take too long and require a special set of skills that are in short supply. This has been a problem for […].

Supplies 377
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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How I Boosted My Rankings Without Creating Content or Building Links

Kissmetrics

I know what you are thinking, this isn’t impossible. Because the more content you have and the more links you have, the higher your rankings will be. Although that is true, it doesn’t mean that content marketing and link building are the only ways to increase your rankings. It doesn’t matter what update Google rolls out , I’ve found that there are a few hacks that consistently work to boost your rankings without creating more content or building more links.

SEO 255
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The Cheapest Credit Card Processing Option For Small Business – Stripe Vs Paypal Vs Authorize.Net

My Wife Quit Her Job

If you are looking to accept credit cards for your online store, you are probably considering one of the big three, Paypal, Authorize.net and Stripe. But the problem with choosing between these payment options is that all 3 services look similar on the surface. One, they all offer the same introductory rates with a transaction fee of 2.9% + $.30. And two, they all claim to provide a “robust integration with leading shopping cart providers” for all sized businesses.

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E-commerce delivery platform leader MetaPack bought by Stamps.com

Retail Technology Review

MetaPack has reached an agreement with Stamps.com Inc., the provider of postage online and shipping software solutions, to sell the business in a deal worth approximately £175 million.

eCommerce 149
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What Pizza Can Teach You About Scaling a Business Without Losing That Local, Small Biz Charm

BigCommerce

Want to grab a slice? You’ll find there are two basic options: Franchises: With franchises, just about anyone can use their smartphone, click a few buttons, and expect a hot pizza at their door. Neighborhood Pizzerias: You can head down to your local eatery for the hometown experience—but if you try to order via smartphone…good luck. The local pizzerias might have credibility within their neighborhoods, but when it comes to growing revenue and offering the convenience of the “big guys,” th

Supplies 263
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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A B2C Marketer’s Biggest Enemy: The Data and Execution Gap

Optimizely

Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. Your data is likely fragmented across multiple systems, including your ecommerce platform, point-of-sales system, email marketing software, and paid ad platforms.

B2C 210
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Can Agencies Change Their Business Model Fast Enough?

Forrester eCommerce

Agencies are no longer the exclusive marketing and business partner for CMOs. CMOs bring agency work in house and aggressively manage agency fees. Global consultancies like Accenture and Deloitte target CMOs and new business and technology stakeholders with experience agency services. The agency business model is under attack. P&G reported saving $1 Billion in agency […].

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The Difference Between Influencer and Affiliate Marketing: What You Need to Know

SellBrite

When it comes to digital marketing we hear a lot about influencer marketing. With billions of users logging onto popular social media platforms every day, you have an unprecedented opportunity to get in front of a larger segment of your target audience than ever before. But what about affiliate marketing? It’s been around for a long time but is not nearly as widely discussed as influencer marketing.

Marketing 153
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3 Fundamentals for Thriving Online as a High-Risk Business

Bootstrapping Ecommerce

Every veteran high-risk business operating online shares three fundamentals in common that have helped pave their road to success. The post 3 Fundamentals for Thriving Online as a High-Risk Business appeared first on Bootstrapping Ecommerce.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Upgrade Yourself: 40+ Skillshare Classes to Supercharge Your Entrepreneurial Journey

A Better Lemonade Stand

Being an entrepreneur means wearing lots of hats. These best skillshare classes for business can help you improve your fundamental skills so you can go far. Here are 40+ online classes to take your skills as an entrepreneur to the next level. The post Upgrade Yourself: 40+ Skillshare Classes to Supercharge Your Entrepreneurial Journey appeared first on A Better Lemonade Stand.

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Dark Patterns in Google Ads

Store Growers

Google has recently rebranded its Adwords advertising platform to Google Ads. Together with the new name, the interface also got a big overhaul. And as someone who spends many hours of every day on the platform, I can’t say I’m happy with the results. Part of that is personal. All the years of using the old platform have made me very efficient with it.

Games 122
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WHITEPAPER: How to Successfully Engineer the Repeat Purchase

Optimizely

With so many new ecommerce brands popping up every day and thousands of ways to purchase on demand, buyers simply don’t have the same sense of customer loyalty anymore. While brands used to be able to rely on a repeat purchase, today they no longer can. And yet, it costs 5x more to acquire a new customer than it does to keep your current customers. Repeat purchase rate is incredibly important to building a sustainable B2C business.

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So What is CX Strategy Anyway?

Forrester eCommerce

Talk to 10 different customer experience (CX) professionals and you may get 10 different definitions of what a CX strategy is and what it does. One CX professional from a company with more than $65 billion of funds under management confided in us, “[When we started], we didn’t even know what a CX strategy was […].

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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ConstantContact Review [E-mail Marketing Service]

Ecommerce Platforms

Whether you are a current ecommerce store owner or a budding online seller looking to make a start, you should hopefully be aware of the value that email marketing can bring your business. The process of choosing the right email marketing software for your company however could leave you with a headache. There are plenty of options available and this has made the market quite saturated.

Marketing 112
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Beeswarm Chart in Tableau … via R

Canonicalized

In this article, I want to show you how I built a beeswarm chart in Tableau (with a little help from R): 1. Design process 2. Data workflow between R and Tableau 3. Tableau visualization Enjoy! The post Beeswarm Chart in Tableau … via R appeared first on Canonicalized.

Article 116
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10 Essential Productivity Apps for Entrepreneurs & Business Owners

A Better Lemonade Stand

This article rounds up 10 of the best productivity apps that are essential for entrepreneurs and business owners. If you’re looking for that app that’s going to help you work smarter, you’ve come to the right place. The post 10 Essential Productivity Apps for Entrepreneurs & Business Owners appeared first on A Better Lemonade Stand.

Article 131
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5 Reasons to Diversify Your Print On Demand Products

Bootstrapping Ecommerce

Diversifying your print on demand products leads to differentiation in your ecommerce niche, and differentiation leads to customer retention. The post 5 Reasons to Diversify Your Print On Demand Products appeared first on Bootstrapping Ecommerce.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an