Suntory supports retailers ahead of summer with soft drink promotion

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Suntory Beverage & Food GB&I is kicking off a text-to-win summer promotion across its leading soft drinks brands, as research revealed that summer 2021 will unlock £160m soft drink sales.

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Running across Lucozade Energy, Lucozade Sport and Ribena, the promotion offers shoppers the chance to win prizes, including camping trips, barbecue experiences and bike rides by texting the final four barcode digits to 85100.

The company is also offering one retailer the chance to win a “summer’s worth” of soft drink stock from the same brands.

To enter, retailers should send their name, store name, store address and telephone number to sbftrade@hanovercomms.com.

SBF GB&I’s sales director Alpesh Mistry said: “The lifting of lockdown and the launch of new drink formats has seen our sales fizzing over; in fact, we have increased production by 45%.

“What is more, we know that 80% of regions in the UK saw soft drinks sales uplifts in 2020, and with the rise in people enjoying holidays at home this seasonal spike is set to be even bigger this year.

“Well-chilled impulse soft drinks will be especially important for retailers as the on-the-go occasion returns in a big way during the warmer months, particularly now that team sports are back too.

“This text-to-win promotion with daily prize draws is the perfect way for retailers to bring summer excitement to their stores and drive sizzling sales.”