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Shoppers can enter the competition by sharing an image of their friends on Instagram, using the hashtags #UnfilteredFriendships and #TogetherLetsBlossom, to be in with a chance of winning a gift box containing a polaroid camera, a can of Blossom Hill Rhubarb Gin Fizz and a bottle of White Zinfandel.
Entrants will also have the chance to win an invite to the “Ultimate Unfiltered Friendships Experience”, including of a night in and weekend getaway trip with an Inspire Gift Card for a hotel, three-course meal, cocktail making class and beauty tech bundle containing an Apple iMac 24in, a Sonos Move Speaker, a GHD Original Styler and a GHD Air Hairdryer, a £3000 shopping voucher and a £500 restaurant voucher.
It will run throughout July with 50 winners chosen each week.
Ben Blake, head of marketing at Treasury Wine Estates, said: “A competition led campaign encouraging shoppers to choose Blossom Hill through an increased presence across Instagram, will enable us to continue to recruit new and younger shoppers into the wine category during the busy summer period.”
