4 Ways to Differentiate Your Emerging Ecommerce Brand
BigCommerce
APRIL 12, 2022
Your new company features a great product and there’s genuine hope and excitement among your team about the days ahead.
BigCommerce
APRIL 12, 2022
Your new company features a great product and there’s genuine hope and excitement among your team about the days ahead.
Ecommerce Platforms
APRIL 11, 2022
It’s no secret that search engine optimization is essential to find new customers, increase conversions, and build your ecommerce brand. Over 37% of all traffic sent to ecommerce stores starts at a search engine, and more than two-thirds of all clicks go to the top five results on the page, so it’s rather important to optimize your online store. But what about the foundation of your store?
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Forrester eCommerce
APRIL 26, 2022
From their interactions as consumers, B2B buyers and customers are already accustomed to receiving relevant information curated by algorithms and delivered at the right time in dynamic and digestible formats. Across channels, devices, and interfaces, these audiences ask for what they want. They’re also aware of how their behavior drives the algorithmic co-creation of interest-based […].
Groove
APRIL 28, 2022
Shambhala Publications, Inc. is a premier independent publishing company of written books, audiobooks and immersive courses that strive to improve physical and spiritual wellbeing. With genres such as Buddhism, Christianity, Mindfulness, Wisdom Traditions, Health, Yoga, Martial Arts and more, Shambhala Publications aims to publish meaningful content that enlightens society.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Retail TouchPoints
APRIL 20, 2022
The legal cannabis market was valued at $12.81 billion worldwide in 2020, and thanks to a 27.25% compound annual growth rate, the budding industry (no pun intended) is expected to reach $54.41 billion globally by 2026. To capitalize on this expected growth, cannabis retailers are focused on building trust and, most of all, standing out. For approximately two decades, Cookies and Dr.
Omniconvert
APRIL 21, 2022
Return on Ad Spend (ROAS) helps you measure an advertising campaign’s performance. Learn how to calculate and improve ROAS for your eCommerce store. The post What is Return on Ad Spend (ROAS)? appeared first on Omniconvert Ecommerce Growth Blog.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
Ecommerce Platforms
APRIL 13, 2022
A significant advantage of Shopify over the competition is its library of beautiful, modern, responsive themes. You can choose from hundreds of themes, with designs made for industries like fashion, sporting goods, outdoor adventure, blogging, electronics, and more. But many users encounter the question of how to change themes in Shopify. After all, new Shopify installations already come with a default theme, so you'll have to change out that one if it doesn't work for your brand.
Forrester eCommerce
APRIL 20, 2022
Alongside the COP26 Conference, many businesses communicated their green pledge and how much they are acting to protect the environment. Expect more of this to happen this week, with Earth Day falling on Friday, April 22 — and get ready to see many brands accused of greenwashing. Greenwashing — when a business is perceived to […].
GetElastic
APRIL 7, 2022
Shoptalk was back in 2022, a four-day event that's has been dubbed the 'biggest retail conference of the year.' Considering the years we all spent in various states of separation, getting back to in-person events was a welcome change of pace. It was full of long-overdue meetings between old friends and colleagues in the industry, a chance to make new connections, and be inspired by the passion, dedication, and ingenuity of the players in the industry.?.
Retail TouchPoints
APRIL 5, 2022
PayPal has come a long way from the days when it was known primarily as the way to pay on eBay. Since spinning off from eBay and going public for a second time in 2015, PayPal has expanded its reach well beyond that one digital marketplace to more than 30 million merchants worldwide. “Mobile technology is transforming payments, making it easier, safer and more affordable for people to move and manage their money than ever before,” said Dan Schulman, President and CEO of PayPal at the time of the
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Omniconvert
APRIL 15, 2022
Discover new eCommerce strategies that help your online business grow sustainably in a world where customer experience is crucial. The post New eCommerce Strategies to Grow your Business appeared first on Omniconvert Ecommerce Growth Blog.
BigCommerce
APRIL 11, 2022
You have a great idea, a great product and all signs point to your new company moving past being an…
Ecommerce Platforms
APRIL 20, 2022
Making the right choice between Shopify POS vs Square POS isn’t always easy. Shopify and Square stand among some of the better-known all-in-one merchant solutions for business leaders today. These tools can both support business leaders in taking payments offline, building relationships with customers, and even building an online presence. Both Shopify and Square have a lot of amazing features to offer to help you sell.
Forrester eCommerce
APRIL 18, 2022
Earth Day is Upon Us! Earth Day is this Friday, April 22nd. As such, I wanted to take a break from my normal IT service management/knowledge management cover to discuss my own journey to reduce my carbon footprint using smart technologies: I have lived in California for over 20 years, and every month I get […].
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
SheerID
APRIL 29, 2022
Brands in numerous industries partner with SheerID for Teacher Appreciation Month to provide exclusive offers to the 6.7 million educators in the US.
Retail TouchPoints
APRIL 12, 2022
Over the last two years, the retail industry evolved faster than we could’ve imagined. Ecommerce, along with other digital channels, took center stage as new shopping habits formed and expectations drastically shifted. While we won’t be traveling in flying cars to our favorite stores anytime soon, we’re still on the fast track to a transformed shopping experience.
Salsify
APRIL 19, 2022
Salsify Open Catalog empowers open collaboration between brands and retailers to help extend their reach on the digital shelf and combat “walled gardens.”.
Kibo
APRIL 19, 2022
Direct-to-consumer (D2C) retail is a selling approach that bypasses the use of traditional middlemen and third-party suppliers. D2C businesses like Warby Parker, Allbirds, and Birchbox are manufacturers and retailers rolled into one. They create (or source), market, and sell their products directly to customers. D2C brands connect with customers using primarily digital channels and touchpoints like social media, eCommerce websites, mobile apps, SEO/paid search and email.
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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.
Ecommerce Platforms
APRIL 19, 2022
If you’re looking to scale your Shopify store, increasing revenue is likely one of your key priorities. Of course, everybody loves bringing in more cash, but the question is: how can you earn more ? It’s well known that upsells are an excellent place to start. As much as 10-30% of all eCommerce revenue is generated through upsells. Furthermore, 60% of salespeople used upselling and cross-selling in 2021 as part of their sales strategy.
Forrester eCommerce
APRIL 14, 2022
[This post was coauthored by Christy Lano.] Forrester’s latest report on the state of fintech shows that funding for fintech companies not only rebounded (from a decidedly down year in 2021) but has skyrocketed to new, historic heights. To dive deeper into this research, we’re looking at specific fintech companies and — more importantly — […].
SheerID
APRIL 13, 2022
A new survey by Forrester Consulting shows the impact of 3rd party data deprecation and how marketers are responding by investing in zero-party data.
Retail TouchPoints
APRIL 21, 2022
Apple retail store workers at the Cumberland Mall location in Atlanta filed for a union election with the National Labor Relations Board (NLRB) on April 20, 2022, with 70% of the group of more than 100 eligible employees signing union authorization cards. This store’s employees become the first within the company’s U.S. operations to demand formal union recognition.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
RetailDive
APRIL 13, 2022
Executives were "disappointed" in the retailer's fourth quarter results, blaming falling sales on industrywide supply chain challenges.
Digital Doughnut
APRIL 5, 2022
Thanks to its accessibility, SMS marketing reaches more customers. Find out how to craft the perfect strategy to capture more customers and improve engagement.
Ecommerce Platforms
APRIL 7, 2022
As technology evolves, so does the power of digital surveillance. One area in which this has become particularly prominent is web analytics. A website that isn’t using ethical website analytics will collect data on where you are, how you use the site, and how often. If the website uses Google Analytics, for example, that data will then be sold to other businesses.
Forrester eCommerce
APRIL 13, 2022
What Is Going On? One of our less pleasant responsibilities here at Forrester is commenting on serious business, security, or technical failures in the digital and IT industry. Due to its duration and the implications for a subset of the user base, the current Atlassian outage rises to that level. Atlassian is staking its future […].
Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence
In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.
RetailMinded
APRIL 7, 2022
For the past decade or so, many brands have been faced with the challenge of managing their own digital transformation, while simultaneously scrambling to serve the needs of an increasingly digital savvy, growing millennial audience – generally accepted as the first internet-fixated generation. After two decades, however, the millennial generation is beginning to slip into the annals of retail, a thing of the past, set to be replaced as the generation that preceded it.
Retail TouchPoints
APRIL 11, 2022
In January, at the height of the Omicron surge and in the midst of pandemic-driven supply chain woes, McKinsey & Company published an exploration of the ways in which companies are “vulnerable” to supply chain disruption. Likewise, Deloitte shared its perspective on the evolving employment landscape and how retailers are working to “convert pandemic struggles into strengths.”.
RetailDive
APRIL 6, 2022
In a study, the social network also found the demographic was more likely than other generations to buy a product they had experienced in AR.
Digital Doughnut
APRIL 21, 2022
Do you know how to do B2B marketing on social media? All social media marketers should know about this who want to achieve reach and traffic. In this article, you will discover how you can become proficient in marketing on social media.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
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