BigCommerce

OCTOBER 16, 2018

Most purchase journeys have too many unnecessary steps in the conversion funnel.

Channel 409

Channel eCommerce 409

Optimizely

OCTOBER 2, 2018

You might’ve read the title to this post and thought, “Wow guys, don’t you think a statement like this is a bit much?”. Ok, we’re perhaps being a tad overdramatic (not to mention giving Liam Neeson ideas for the title of his next action flick). But the fact is, repeat purchase rate is incredibly important to your ecommerce business. From more loyal customers to higher average order values , there’s a reason we talk about this subject so frequently.

Customer Loyalty 344

Customer Loyalty Games eCommerce Recommendation 344

Forrester eCommerce

OCTOBER 19, 2018

There is ample evidence that improving employee experience leads to better business results. Briefly, firms that improve employee experience find that they get better work performance and more discretionary effort from employees.[i] Discretionary effort makes companies more effective and efficient, according to this study published in Harvard Business Review.

Improvements 407

Improvements 407

Groove

OCTOBER 23, 2018

As digital marketers assemble their goals for 2019, increasing organic traffic is guaranteed to be at the top of many lists. And for most sites, that’s a pretty simple goal to achieve. Conduct keyword research, identify top keywords to rank for, create compelling content aimed at your target personas, rinse and repeat. For eCommerce websites, things aren’t that different.

BigCommerce 275

BigCommerce Blog eCommerce Platforms eCommerce 275

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Kissmetrics

OCTOBER 30, 2018

Can you guess how long I’ve been a marketer? 7 years? Maybe 10? Guess again. I’ve been a marketer for 18 years now. That’s a long time… And funny enough, I’ve also been an entrepreneur for the same amount of time as I’ve never really held a “corporate” job. Many of you think I am smart, and I am great at marketing. But let me burst your bubble… I am NOT smart, and I am NOT a great marketer.

Marketing 266

Marketing Shipping Costs Social Media Channel 266

My Wife Quit Her Job

OCTOBER 2, 2018

Over the last decade of running this blog and teaching my online store course, I’ve noticed a disturbing trend among many ecommerce entrepreneurs. Now this trend is especially prevalent because 99% of online store owners do not have a programming background nor do they bother trying to learn the basics of how web technologies work. As a result, whenever they need or want a certain feature for their shopping cart, they do what any normal person would do… They do a search on Google, lo

Shopping Carts 213

Shopping Carts Blog Technology eCommerce 213

Optimizely

OCTOBER 16, 2018

The first episode of Marketing Unboxed is here! This is our newest video series where we order a fun product from a top ecommerce brand, and then track every marketing touchpoint along the way to see what works, and what doesn’t. To kick things off, we’re diving deep into one of the most popular beauty brands out there— Glossier. Sure, there might confusion around how to properly pronounce their name , but it’s perfectly clear what their customers love about Glossier.

Marketing 305

Marketing Shopping Carts Social Media Games 305

Forrester eCommerce

OCTOBER 5, 2018

I received a text message the other day that looked a lot like what I might get from my bank if I triggered some anti fraud check. The timing was impeccable, I had just used the card to pay for takeout and had walked out to my motorcycle to head home. When I initially got […].

Banking 397

Banking Other Mobile Management 397

Groove

OCTOBER 15, 2018

With frequent algorithm changes, new search engine feature updates and conflicting advice, many e-tailers are unsure of where to start with eCommerce SEO. That’s why we’re pulling back the curtain on a few of our tried-and-true eCommerce SEO strategies for 2019 that can drive serious results. Strategies for eCommerce SEO in 2019: Reduce Load Time. Optimize for Mobile.

SEO 271

SEO eCommerce Mobile Improvements 271

Kissmetrics

OCTOBER 2, 2018

I wrote my very first blog post on July 24, 2005. That blog post is no longer live because it was terrible. The post was called, “Winning the Search Engine Marketing War.”. It was 412 words long, contained no images, no external links, and it didn’t provide much value because it didn’t teach you anything. But you know what, back in 2005, the blog post was pretty darn good.

Blog 266

Blog SEO Travel Marketing 266

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Ecommerce Platforms

OCTOBER 31, 2018

For ecommerce business owners, it’s hard to ignore the power of affiliate marketing. By 2020, U.S. affiliate marketing spending is expected to rise to $6.8 billion. By leveraging the power of influencers, knowing which products to promote, and creating ad campaigns to support your affiliate’s work, you’ll see a significant growth in sales. Join the 81 percent of brands utilizing affiliate marketing and implement these 10 tips to increase revenue.

eCommerce 213

eCommerce Marketing Shipping Costs Social Media 213

BigCommerce

OCTOBER 5, 2018

Email marketing continues to reign as the highest performing marketing channel for return on investment (ROI), according to the 2018…

eCommerce Marketing 366

eCommerce Marketing Marketing eCommerce Channel 366

Optimizely

OCTOBER 30, 2018

Modern-day B2C marketers realize there are new rules when it comes to winning customers over. In order to compete in an oversaturated market, you need to deeply understand the customer journey and nurture your buyers carefully to build strong relationships with your brand. In this whitepaper, we’ll break down everything you need to do to be successful at lifecycle marketing and earn your customers’ loyalty.

Customer Loyalty 231

Customer Loyalty Marketing Customer B2C 231

Forrester eCommerce

OCTOBER 17, 2018

When your CEO asks you for your digital strategy, you could go away and huddle up with your team for a month and produce some voluminous document full of TLAs only to have it sit on the shelf for the next two years. Instead, simply give your CEO a copy of your business strategy. After […].

Document 392

Document Information Customer Experience Customer 392

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Groove

OCTOBER 30, 2018

Shopify provides a complete eCommerce solution that allows you to create an online store and start selling your products quickly. With a simple-to-use control panel, easily organized products and order management capabilities, Shopify is straightforward and easy to use. From a top-level perspective, Shopify design and development is beneficial to marketers and developers alike.

Shopify 262

Shopify BigCommerce eCommerce Reference 262

Kissmetrics

OCTOBER 16, 2018

I’m a marketer. I know more about traffic generation than most others, and I surely know more about marketing than developers. But what if I told you that developers can generate you more traffic than an SEO or any other type of marketer? And no, it’s not because the developer implements changes to your site… they are just able to produce more traffic.

SEO 252

SEO Blog Marketing Social Media 252

Canonicalized

OCTOBER 30, 2018

Stacked bar charts are difficult to interpret more often than not. One thing we can do is to use percentages instead of the actual values. Comparing the top and bottom segments becomes easier, but we lose track of the totals, and we still have difficulties with the middle parts. To focus on one category at a time while keeping the others in sight, I implemented an interactive component to move the part of the bars we're interested in at the bottom.

Improvements 170

Improvements Other 170

BigCommerce

OCTOBER 18, 2018

If you’re considering moving your ecommerce business to the Cloud, here are three important acronyms to wrap your head around:…

eCommerce 370

eCommerce eCommerce Technology Technology 370

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Optimizely

OCTOBER 30, 2018

A version of this article originally appeared in 60 Second Marketer. Loyal customers are the lifeblood of your business. Rather than constantly looking for new business, it’s both easier and far more profitable to keep your loyal customers happy. They purchase from you regularly, they open your emails, they engage with you on social media, and maybe they even encourage their friends and family to shop with you.

Customer 225

Customer Social Media B2C Channel 225

Forrester eCommerce

OCTOBER 18, 2018

Adobe’s new Premiere Rush CC brings pro-level video editing capabilities to video creators who aren’t pros. It’s part of Adobe’s continued push downmarket to expand its footprint among creatives. Its simple interface works across computers and mobile devices, which means you can start a project on one device and finish it on another–or send the […].

Marketing 376

Marketing Mobile 376

Groove

OCTOBER 22, 2018

Choosing the right Content Management System (CMS) can be difficult. There are a variety of factors to consider, and depending on your goals and resources, one may offer more functionally and usability to fit your needs. When talking about CMS platforms, the two that are in the spotlight are WordPress and HubSpot. These two are similar in many ways but have some noticeable differences.

Shipping Costs 244

Shipping Costs SEO Social Media Management 244

Bootstrapping Ecommerce

OCTOBER 2, 2018

Developing an Instagram strategy that supports your ecommerce site can be a task but we’ve broken it down into 3 steps for your business to implement. The post Ecommerce Instagram Strategy: 3 Ways to Use Instagram to Boost Ecommerce Sales appeared first on Bootstrapping Ecommerce.

eCommerce 167

eCommerce Conversion Optimization 167

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

GetElastic

OCTOBER 15, 2018

Commerce innovation is not just for retailers and consumer brands, business-to-business organizations must capitalize on the disruptive trends that are emerging. It’s either innovate or die. When B2B buyers leave the office, they become those same B2C buyers; and they all still demand remarkable customer experiences. So, what does this mean for organizations and bringing B2B ecommerce strategies to the next level?

B2B 167

B2B eCommerce Merchant Services B2C 167

BigCommerce

OCTOBER 3, 2018

On 9 April 2012, the lives of Kevin Systrom and Mike Krieger were about to change forever.

Marketing 404

Marketing eCommerce 404

Optimizely

OCTOBER 25, 2018

Is sooner really better than later? Plenty of hit songs have articulated the problem of choosing between now or never , now and later , sooner or later … you get the idea. This common dilemma can also apply to ecommerce marketing—especially when it relates to the psychology behind how customers think. You’ve undoubtedly seen deals for refrigerators, home theatres, and even mattresses that encourage you to purchase a product now, without having to pay for it until a later date.

eCommerce 218

eCommerce Payment Services B2C Presentation 218

Forrester eCommerce

OCTOBER 23, 2018

As our research has shown, most companies today have pretty immature innovation efforts and one of the biggest hold-backs is their corporate culture. Sadly, most human’s fear change and thus this mentality can keep you from being a driver of market shifts. And overcoming this issue can take years. Want to go faster? Focus first […].

Marketing 371

Marketing 371

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

Events

Ecommerce Platforms

OCTOBER 1, 2018

One of the easiest ways to expand your store's reach around the globe is by incorporating a multilingual interface. This means that a website that's usually shown in, say, English, could be instantly translated to German, Italian, or whatever language the current user wants. In addition, multilingual websites often have options for accepting multiple currencies at checkout.

Shopify 152

Shopify eCommerce Platforms Web Design Definition 152

Bootstrapping Ecommerce

OCTOBER 16, 2018

Get started with Print-on-Demand in 5 steps! Print-on-Demand is the easiest way to start an online business & source products to sell online. The post How to Start a Print-on-Demand Business in 5 Steps appeared first on Bootstrapping Ecommerce.

eCommerce 165

eCommerce 165

GetElastic

OCTOBER 4, 2018

Former Forrester analyst and founder of B2B Paradigm, Andy Hoar, in collaboration with Vertical Web Media brought a much-needed conference to B2B companies attempting to “reinvent for a digital-first economy” Over 700 B2B commerce practitioners from manufacturers and distributors of all sizes and specialties convened in Chicago for three days to evolve or begin their digital commerce strategy.

B2B 162

B2B Workshop Electronics B2C 162

BigCommerce

OCTOBER 11, 2018

There’s no denying that Amazon represents a massive opportunity for ecommerce brands to reach customers at scale.

BigCommerce 283

BigCommerce eCommerce Customer 283

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS