Budweiser Budvar reveals new packaging

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Budweiser Budvar is launching a new design across all its packaging as part of a brand refresh that puts the focus on its heritage.

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The new identity, appearing on cans and bottles in the UK from July, comes from the brewery’s archive, dating back to its founding in 1895, and features a colour palette inspired by the Czech flag.

Also given a strong focus are Budvar’s locally sourced, premium ingredients. On bottles, the ingredients are highlighted on a new paper neck label, which replaces the previous aluminium foil wrap, making the bottles easier to recycle.

Simon George, managing director of Budweiser Budvar UK, said: “Consumers are increasingly focused on authenticity in the food and drink they consume, and this first major brand refresh in a decade tells our unique story in a powerful new way to the growing number of UK consumers enjoying authentic beer.

“We’re the only Czech state-owned brewer, a beer from a nation not a corporation. Both the rebrand and the new Republic of Beer positioning celebrate the Czech Republic as a unique and thriving beer lover’s paradise, and show how the art of brewing remains the proud heart of the Czech nation’s history and culture today.”

Budvar is available in bottles and cans in both 500ml and 330ml packs. The RRP is £2.00 for a 500ml bottle of Original lager.