BigCommerce

FEBRUARY 2, 2018

Why people are starting online businesses. The most popular course at Stanford isn’t a STEM class. It isn’t in entrepreneurship, how to start a business, nor coding. It is one in how to design a happy life. The course is co-taught by Dave Evans, the former lead designer of Apple’s first mouse and co-founder of Electronic Arts. In those positions, he learned how to design for user experience and remove unnecessary elements.

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eCommerce BigCommerce Shipping Costs B2B 419

RTP blog

FEBRUARY 12, 2018

By Anna Arwidi, Axis Data is increasingly at the heart of every business. The ability to collect, analyze and derive actionable insights from multiple sources of data in real time can be the difference between winning a customer or seeing them captured by the competition. And retail is no exception. Brick-and-mortar retailers have, in the past, failed to keep pace with their e-Commerce rivals in the capture and use of data to optimize the customer experience.

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My Wife Quit Her Job

FEBRUARY 19, 2018

Right now, selling on Amazon is almost too easy. All you have to do is find a product with good margins/demand, list it on Amazon, and it will eventually sell because Amazon’s audience and reach is so vast. When my wife and I first started selling on Amazon several years ago, we sold over 60 units in a matter of 8 days with just 3 products listed online with no reviews.

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Marketing 334

Forrester eCommerce

FEBRUARY 23, 2018

Forrester just released a new report on mobile and new technology priorities for marketers, based on our latest global mobile executive survey. We found out that marketers: Fail to deliver on foundational mobile experiences. Consumers’ expectations of a brand’s mobile experience have never been higher. And yet, 58% of marketers agree that their mobile services […].

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Kissmetrics

FEBRUARY 27, 2018

Kissmetrics Populations lets you track key segments of your user base. In just a few steps, you can track user activity, marketing performance, and product engagement. And now we’re making it even better. With our latest iteration, you can connect a Population to a Facebook Custom Audience for even greater targeting and tracking in Kissmetrics. Let’s see how it works.

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Demo eCommerce Customer Blog 276

Optimizely

FEBRUARY 1, 2018

Every B2C marketer should treat their email list like gold. Email is often your most direct contact with buyers and prospective buyers, making your list an incredibly valuable marketing asset in terms of driving revenue. However, email lists also must be treated with care. You can’t just blindly send to your entire list on a daily basis and expect to get a great response every time.

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B2C Marketing eCommerce Customer 220

RTP blog

FEBRUARY 7, 2018

When retailers and brands advertise during the Super Bowl, they need to hit the mark. With NBC charging more than $5 million for a 30-second spot, businesses can’t afford to bungle an opportunity to reach a massive audience — a good portion of which watch the game at least as much for the commercials as the on-field action. The RTP team discusses which Super Bowl advertisements were the most effective, which they enjoyed the most and what retail brands can learn from these examples.

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Games B2C Social Media Reference 300

My Wife Quit Her Job

FEBRUARY 5, 2018

Whenever someone asks me for a fully hosted shopping cart recommendation, I almost always point them to either Big Commerce or Shopify. As of right now, they are two of the best ecommerce solutions available. However when it comes to choosing between Shopify and BigCommerce, the decision becomes a lot more complicated and depends on your specific needs.

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Shopping Carts BigCommerce Shopify Recommendation 213

ROI Revolution

FEBRUARY 22, 2018

Amazon has become an essential platform for brands and retailers to advertise their product lines. In 2017, it’s estimated that Amazon advertising revenue eclipsed $1.65 billion dollars in the US alone , a roughly 50% YOY growth. That number is expected to double to more than $3.2 billion by 2019. One of the core ad formats for Amazon is Headline Search Ads.

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Mobile Improvements Customer Other 189

Kissmetrics

FEBRUARY 24, 2018

Over 3.7 million blog posts were written today. The market is flooded with blog articles. So how does your content have a chance of standing out? Successful content marketing has always been about standing out in the crowd by producing the best content. Now that there’s more (great) content than ever. how are you leveling up? — Hiten Shah (@hnshah) 2 January 2018.

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Optimizely

FEBRUARY 22, 2018

If you want to meet some of the best minds in ecommerce, you no doubt already made plans to attend eTail West 2018 in Palm Springs. The sunny Californian location probably helped sway your decision, as well, but that’s not the only reason. Starting on February 26, many of the world’s top ecommerce retailers will converge for three days of in-depth learning and valuable networking.

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BigCommerce

FEBRUARY 1, 2018

Although your products might appeal to a large group of people, it doesn’t make sense to market to everyone. Your brand will have what is called a “target market.”. What is a Target Market? You need to identify the people who really want or need what you’re offering. Targeting, or “segmenting” these people means you’ll be able to build your store for the right audience , efficiently using your resources to impress and attract your potential customers.

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Marketing Hobbies Social Media Information 373

Rishi Rawat

FEBRUARY 5, 2018

Nice animated graphic by McKinsey to describe customer journey: Key takeaway: More than half of customers- 58 percent – change brands from one purchase cycle to the next. This means, as marketers, we have plenty of opportunities to acquire new customers.

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Customer Marketing Article 140

My Wife Quit Her Job

FEBRUARY 13, 2018

Google Analytics is an extremely powerful tool for visualizing how visitors interact with your website. And with this data, you can make actionable changes to improve your sales and traffic. But the main problem with Google Analytics is that it’s way too complicated for the average user. The sheer number of options, switches etc… make it hard to figure out where to find your data.

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Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Ecommerce Platforms

FEBRUARY 5, 2018

I have a friend who runs a successful e-commerce business. He started off with just two small online stores a few years ago. When I asked him how he managed to climb so high in his trade, he responded saying that he was doing the exact same thing he was supposed to if he had opened a small flower shop near my house. Now, you must be wondering – what does that have to with a flower shop?

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eCommerce Shipping Costs Information Payment Services 161

Kissmetrics

FEBRUARY 17, 2018

Are you producing lots of great content on a regular basis but still not seeing organic traffic? The issue may be a lack of external sites linking to you, also known as backlinks. While SEO has evolved over the years, backlinks still remain as one of the most important SEO ranking factors. What you shouldn’t do is get involved in shady link schemes.

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Article Blog SEO Recommendation 238

Optimizely

FEBRUARY 8, 2018

This post originally appeared in Multichannel Merchant. . Marketing attribution can be a little intimidating. Should you do first, last, or multi-touch attribution? How do you measure multiple channels? How should you weight your attribution? There’s so many choices to make it can be overwhelming. If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone.

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Multi-channel Channel Marketing B2C 186

BigCommerce

FEBRUARY 1, 2018

After you’ve evaluated your online store idea and have a plan for product sourcing, it’s wise to research the restrictions and regulations that may affect you when opening an ecommerce store. Understanding these issues before you try to start selling online will help you plan wisely and save you time, energy and money. In this chapter, we’ll highlight some of the obstacles that may lie ahead for your business.

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Merchant Services Payment Services Shipping Costs BigCommerce 362

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Bootstrapping Ecommerce

FEBRUARY 27, 2018

In this article learn how to start an online store with just a couple hundred dollars (or less) because to start your own online business you don’t need to have loads of money, you just need to play your cards right. The post 4 Steps to Start an Online Store With a Tiny Budget appeared first on Bootstrapping Ecommerce.

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Article eCommerce 167

My Wife Quit Her Job

FEBRUARY 22, 2018

As you probably know, the photo you choose for your Amazon listing can mean the difference between losing a customer vs making a sale. And more importantly, the quality of your photo determines whether you’ll even get a click on your product in the first place! Speaking from experience, I’ve run experiments on my online store where a simple photo swap resulted in a 2X increase in conversions and an equivalent increase in Amazon sales rank.

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Customer Conversion Optimization 177

Klaviyo

FEBRUARY 15, 2018

When looking to improve your email marketing, it’s common to wonder what everyone else is doing in the world of ecommerce and more so, how they’re performing. What exactly does “good” look like anyway? The answer is that “it depends”; on what type of email campaign or flow you’re sending, and what goal you’re aiming for. For example, the average open rate for a campaign email is 35% while the average browse abandonment email open rate is 50.54%.

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Food and Beverages Beauty and Health eCommerce Marketing 156

Kissmetrics

FEBRUARY 12, 2018

This article is a supplement to our Kissmetrics Webinar this Thursday, February 15th at 10 AM PST / 1 PM EST with Samir ElKoumany, co-founder of Fetch and Funnel. Join here. Communication has changed. This may sound like a trendy thing to say at a cocktail party for a lot of people, but for marketers, it should be a wakeup call. We cannot afford to be left behind.

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Marketing Webinar White Paper Presentation 237

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

SellBrite

FEBRUARY 6, 2018

You’re on Amazon looking for a new frying pan, and you have no idea which kind you should buy. You narrow it down to three types. They’re the same price, they all look relatively identical, and you don’t have any associations with the brand names to draw on. They’re pretty much all the same frying pan except for one key difference.

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eCommerce Social Media Clothing Outdoor 150

BigCommerce

FEBRUARY 1, 2018

By analyzing your competition and then monitoring them on an ongoing basis, you’ll get to know their behavior, enabling you to anticipate their actions and stay one step ahead. This is known as competitive analysis. You want to make sure shoppers have a reason to pick you over everyone else. Although performing a competitive analysis isn’t rocket science, it does go beyond the few simple Google searches needed to identify and categorize your competitors.

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Shipping Costs Social Media Shipping Information 355

Bootstrapping Ecommerce

FEBRUARY 13, 2018

Need advice, inspiration or motivation? These 15 books are the best business books of all time and they're a must-read for every entrepreneur or "wantrepreneur" out there! The post The Best Business Books of All Time: 15 Books Every Entrepreneur Needs to Read appeared first on Bootstrapping Ecommerce.

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Books eCommerce 154

My Wife Quit Her Job

FEBRUARY 26, 2018

Most brand new entrepreneurs get hung up on the business formation process because they don’t understand what types of businesses are out there. Let’s face it, not everyone has an MBA. Not everyone is educated in the mechanics of starting a business. But the good news is that launching an online business is not rocket science. And the purpose of this guide is to lead you through all of the red tape that the government imposes on small businesses.

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Information eCommerce 156

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

Events

Prisync

FEBRUARY 8, 2018

Every town has several small businesses with strong goodwill and a loyal clientele. If you think your local business falls into this category – then congrats. There must be something that you are doing right. Additionally, you have something that in the business language is referred as the “local advantage”. You may analyze and list down the factors contributing to this local advantage: Is it a strong network of trusted dealers/suppliers?

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eCommerce Article Marketing Reference 137

Kissmetrics

FEBRUARY 2, 2018

People think SEO is all about traffic. But I’m here to tell you that’s not the case. Yes, if you do it correctly, SEO should bring in lots of traffic. Ultimately, though, SEO is about revenue. It’s about driving in new customers to buy stuff. And that’s why most people do keyword research wrong. Here’s the common mistake I always see. People do two things when researching new keywords: They look at estimated monthly search volume.

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PPC SEO Blog B2B 185

SellBrite

FEBRUARY 21, 2018

As an Amazon buyer, you’re flooded with product choices. You visit the marketplace looking for a spatula, and a quick search gives you thousands of kitchen tool options — short, long, plastic, colorful. In this sea of merchandise, Amazon sellers have to find a way to make their products stand out if they want to win sales. One of the easiest ways to highlight your items is Amazon PPC.

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PPC Recommendation Merchant Services Management 144

BigCommerce

FEBRUARY 1, 2018

Conducting market research for your ecommerce business ideas is not only wise, it’s essential. Taking the time to go through this process will help you uncover whether or not there is a healthy demand around your business idea. No matter how stellar you feel your idea is, you’ll want to spend some serious time evaluating market demand and gathering hard facts before you order 2,000 product units or sign any contracts.

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Marketing Social Media eCommerce Arts 354

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS