February, 2022

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3 Myths About Channel Conflict and Cannibalization | Salsify

Salsify

As the digital shelf continues to bring in more direct sales, it’s not uncommon for you to receive concerns, pushback, or confusion from your traditional internal salesforce or leadership team — especially if there’s a strong push for change through digital transformation.

Channel 143
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The Ultimate Guide To Performance Max Campaigns

Store Growers

Last Updated on February 14, 2022. Performance Max campaigns are taking the world of Google Ads by storm. pMax campaigns were only announced a few months ago, but right now they are on top of the to-do list for many businesses and services providers. In this article, we’ll show you why that is. We’ll get you up to speed with how Performance Max works and how you can integrate them in your Google Ads approach.

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Retailers Are Struggling to Find Genuinely Sustainable Suppliers

Bamboo Rose

Retailers are following through on their pledges to take ESG seriously, but the lack of sustainable suppliers and verification challenges are proving to be a stopgap. One particular claims label on products sold by retailers and brands has become synonymous with a strong stance on environmental, social, and governance (ESG) initiatives: “organic.” “This […].

Retail 58
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Take These Steps To Prepare For And Handle The Cybersecurity Effects Of The War In Ukraine

Forrester eCommerce

CISOs and their teams in Europe and worldwide are either already experiencing cybersecurity impacts from the war in Ukraine and the sanctions imposed on Russian and Belarusian actors – or they soon will. If you haven’t already, here are the cybersecurity-related steps to take right now, plus some pitfalls to avoid: At the risk of […].

Customer 370
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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4 Tips for Mobile Website Optimization

Groove

What is Mobile Website Optimization ? Mobile website optimization is exactly what it sounds like. It’s the way that eCommerce brands optimize their entire site to accommodate not only desktop but also mobile devices. Do you remember the original release keynote of the iPhone in which Steve Jobs pulled up the entire desktop version of the New York Times website?

Mobile 364
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Why Latin America is Poised to Become the Next Last-Mile Delivery Battleground

Retail TouchPoints

In the last 18 months, the infamously poor state of last-mile logistics in Latin America has carried a heavier price than ever. As anxious, confined populations turned to online transactions for nearly all they needed — spurring regional ecommerce market growth of 37% — the formidable terrain, notorious traffic and weak infrastructure have meant woefully long delivery times for more than just the non-essentials.

eCommerce 336

More Trending

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How to Improve Your Conversion Rate By 50% in One Day

Kissmetrics

Conversion rates are the lifeblood of any online marketing campaign. Whether you are an experienced digital marketer or new to the field, understanding, tracking, and increasing conversion rates all play a big role in the success of your website. In order to hit target sales, you need to draw in audiences—and then convert them. But what’s the average conversion rate across the board?

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The Biggest Brand Interceptions From Super Bowl 56

Profitero

In the old days, you watched a Super Bowl ad and unless the brand offered a Twitter sweepstakes or specific call to action, the journey stopped there. But thanks to digital commerce, the journey from ad to action is quicker and more direct. In seconds of seeing a Super Bowl ad, consumers can search on Amazon or Walmart.com, learn more about the brand and product, and have it on their doorsteps by the next day.

Consumer 183
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Here’s How To Update Your Risk Management Posture Given The War In Ukraine

Forrester eCommerce

Risk management leaders in Europe and worldwide are already being impacted by the war in Ukraine and the sanctions imposed on Russian and Belarusian actors. Forrester analysts provide their guidance in this post.

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The eCommerce Catalog is Dead

GetElastic

I am a prolific on-line shopper. I’m not trying to brag… but I have spent countless hours perusing online shops, from makeup to shoes to furniture to everything Amazon has to offer, especially during the pandemic. And I will bounce off a site with lightning speed if I cannot find what I’m looking for, or if the site makes it difficult to find and purchase my desired item.

eCommerce 148
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Acceleration Nation: How Small Amazon Brands Can Get Bigger Faster

Retail TouchPoints

What do you want to be when you grow up? If you’re a brand currently selling via FBA on Amazon, the answer is probably: a lot bigger. While running a company out of your living room can be a lot of fun initially, the end goal for most entrepreneurs is to build a well-established, well-recognized organization. If you own a brand, you have plenty of options for growth.

Supplies 343
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Exploring Black Health, Wellness and Entrepreneurship with Muniq Founder and CEO Marc Washington

BigCommerce

Black History Month is a dedicated time to remember, reflect and honor African-American history and achievements.

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Theodore Moulos: “Ecommerce managers should learn from SaaS managers and start optimizing CLV.”

Omniconvert

Discover Theodore Moulos’s advice for eCommerce stores that want to use growth hacking for their business. The post Theodore Moulos: “Ecommerce managers should learn from SaaS managers and start optimizing CLV.” appeared first on Omniconvert Ecommerce Growth Blog.

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Why Collaboration — Not Competition — Drives Ecommerce Growth | Salsify

Salsify

Competition is core to the free market concept. By finding ways to outpace, outperform, and outproduce your competitors, you can stay ahead of the curve and attract new potential customers.

eCommerce 142
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Increase Sales Productivity With Effective New Hire Onboarding

Forrester eCommerce

Onboard New Reps Fast To Avoid Missing Out On Revenue Onboarding new reps quickly is key to achieving annual revenue and quota goals. To do this, sales executives should develop a best-in-class onboarding program by utilizing three core principles: Establish what the sales organization will do to help reps gain competencies. Outline what the new […].

Customer 370
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What Is A Frontend And How Does It Work With Elastic Path?

GetElastic

When you first visit a website, what’s the first thing you notice? It’s not the available payment providers, it’s not the security measures, it’s not even the products. It’s the design! And as an eCommerce brand, if your design isn’t aesthetically appealing to your customers, you stand the risk of losing your website visitors quickly. This design is hosted in what we call the frontend of your eCommerce experience.

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1 in 4 American Adults Have a Disability — Does Your Site Give Them a Great Shopping Experience?

Retail TouchPoints

Digital accessibility is becoming a big topic in retail, and it’s easy to see why: one in four American adults, or 61 million people, identify as having some kind of disability, according to Perkins Access. Globally, shoppers with disabilities spend $1.2 billion annually, and retailers looking to earn their business need to make their shopping experience as pleasant as it is for any other customer. “ The audience of people with disabilities is larger than most people think ,” said Geoff Freed, D

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BigCommerce Brings Flare to NRF 2022 and Commerce After Dark

BigCommerce

To say the BigCommerce team was excited about NRF 2022 would be putting it lightly.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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How LiveIntenters spend time with loved ones

Liveintent

Valentine’s Day is often associated with the love a person shares with a significant other; however, it’s much more than that. It’s also a day to celebrate and embrace all areas of love in our lives. With Valentine’s Day right around the corner, we asked our awesome community of LiveIntenters how they spend time with loved ones (family, pets, and friends included!).

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What is microservices-based ecommerce and why is it important?

Kibo

All types of businesses are moving to microservices-based solutions out of a need for scalability, agility, and reduced downtime (among other things, as we’ll get to in a minute). Globally, 85% of enterprise businesses currently use microservices, with the rate of adoption also high among mid-sized businesses at about 75-84%. Companies like Netflix, Uber, Etsy, and Amazon have long-known that microservices provide advantages over traditional monolithic systems, particularly when it comes to ecom

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Who Are The B2B “Early Deciders”?

Forrester eCommerce

Politicians of all persuasions will agree that people make decisions in strange ways. The motivations of voters are complex. Political campaign managers must understand this complexity in order to target the right likely voters with the right message at the right time. To do this, they often break the electorate into three broad groups based […].

B2B 370
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Merchandising for Today's Omnichannel Shopper

GetElastic

In today’s digital world, merchandisers must take full advantage of the omnichannel space to influence and guide the shopper through the decision-making process. It’s all about the right place, the right price, and the right product to optimize the sale. When you consider there is an 80% increase in revenue ?for businesses that focus on improving customer experience, it’s critical to leverage all the tools in the box to guide the experience.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Crypto Payments Adoption in FinTech: How Do Retailers Fit in?

Retail TouchPoints

No matter how fast the modern payment ecosystem is developing, the pursuit of the best customer experience isn’t going anywhere. To answer customers’ demands, business leaders must find the balance between adapting services to consumers’ digitally-driven shopping behaviors and staying true to the company’s strategy. For retailers, the revolutionary payments shift towards cryptocurrency will certainly come with challenges, but it may all be worth it.

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Introducing the BigCommerce 2021 Partner Awards Finalists

BigCommerce

It’s time for the BigCommerce 2021 Partner Awards!

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PrettyLittleThing Enters the Metaverse with First Virtual Model

365 Retail

Fashion is reaching new heights with the growing opportunities proposed by the Metaverse and Global fashion retailer, PrettyLittleThing has just made a big move, with their very first digital model. The model is the latest member of the PLT family and is already rocking some of this season’s hottest trends which can be seen here. But this is only the start of PrettyLittleThing’s journey into the Metaverse. ‘’As a reactive brand we have always listened to our customer’s requests to provide them w

Fashion 124
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What does wellness mean for beauty?

RetailDive

When almost anything can be considered wellness, retailers have plenty of room to expand. Here's how the concept is changing what we define as beauty.

Retail 133
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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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400 Million Reasons To Pay Attention To Contact Center AI

Forrester eCommerce

Uniphore has just announced a whopping $400 million Series E round led by NEA, giving them a valuation of $2.5 billion. And they have been busy. This funding round is right on the heels of some major moves in 2021: a $140 million Series D round and the acquisitions of Emotion Research Lab (video and […].

Customer 370
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How Cookie Laws Impact Commerce

GetElastic

Over the past three years, you've no doubt had one of the experiences: heard about changes in privacy laws, seen a GDPR compliance pop-up (the 'accept all cookies' buttons that marketers hope you click), or maybe even tapped the "ask app not to track" on your iPhone. What's all the fuss about? Third-party cookies are due to be phased out. This is a significant change in how the internet and digital commerce operate.

eCommerce 146
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What’s in Store for Grocery in 2022?

Retail TouchPoints

Inflation, product shortages and economic uncertainty are on everyone’s mind, from the White House to your house. Even for an industry that has been characterized by change over the past two years, it feels like grocery — and especially digital grocery — is poised to experience upheaval in the coming 12 months. So what changes should we expect to see in 2022?

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Tune In to How This Music Equipment Brand Pumps Up Profitability in a Changing E-Commerce Landscape

ChannelAdvisor

As fast as the music charts change, so can the e-commerce landscape. That’s why Sweetwater Sound , an Indiana-based recording electronics and instrument superstore, began selling online, as well as on marketplaces like Amazon, eBay and Reverb. But there’s more to a thriving digital presence than simply going digital. The company needed a way to optimize online operations, continually scale and increase profitability in a dramatically changing e-commerce landscape.

eCommerce 110
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an